Perfect Diary brand, founded in 2017, is the brand of Guangzhou Yixian E-commerce Co., Ltd. On August 4, 2020, the 2020 Hurun Global Unicorn List of Suzhou High-tech Zone was released, and the Perfect Diary ranked 351st.
Perfect Diary is committed to exploring the fashion trends in Europe and the United States, combining the facial and skin characteristics of Asians, to develop a series of high-quality, well-designed, and easy-to-use cosmetics products for the new generation of women. Support China's fashion industry and strive to build a Chinese beauty idol with international influence.
Perfect Diary brand's concept, brand meaning of Perfect Diary is infinite beauty. The brand development concept of Perfect Diary advocates that the younger generation should not be bound by external labels, and should strive to achieve breakthrough learning, actively explore more possibilities in social life, and meet a better one.
Perfect Diary brand's vision is to become the creator and leader of Midea's new future, let everyone choose beauty freely, realize beauty quickly, and discover the infinite possibilities of life.
The perfect diary brand's mission is that "Perfect Diary" focuses on exploring, reconstructing, and expressing beauty, providing a beautiful experience that can not be expected.
Perfect Diary brand attitude, pursuing perfection, exploring imagination, expressing oneself, embracing diversity and brand values.
Perfect Diary develops a series of cosmetics products for young women and aims to create a Chinese beauty idol with international influence.