12th September 2022: The advent and use of Artificial Intelligence are amplifying the reach and redefining the services provided by the top businesses operating in different industries.

Artificial Intelligence (AI) is the element bringing the net industrial revolution. It has the power to redefine age-old business processes adopted by industries. Surprisingly, the global AI market will generate over US$ 433 billion in revenue. It is clear how AI impacts business and how businesses adopt AI-driven measures to get an extra edge in the competition.

AI is used to construct and run digital tools that analyze collected data and generate reports to make better decisions. The prime focus is to imitate human intelligence and make profitable decisions. It is not unknown that AI delivers a platform where users can see the unseen.

AI assists us in joining the dots by using unique algorithms and data models. The amount of data generated in digital marketing is vast. It is comprehending that the volume of data is practically impossible for us; this is where AI-driven models and tools can do miracles.

For example, social media and OTT platforms offer great recommendations to keep the users hooked on new content. The AI-driven interface analyses the user’s behaviour on the specific social media platform, showing relevant and data-driven results.

Search engines use AI to determine and showcase the most relevant results according to the keywords used to search within fractions of a second. It is now easier to scout millions of websites for a specific outcome in such a short period.

Digital marketing can harness the potential of AI by using big data models for real-time evaluation. The use of machine learning (ML) and natural language processing (NLP) play an essential role here. The possibilities are limitless!

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