Snowmobile Market: Introduction

Snowmobiles are recreational winter vehicles often found in areas covered with snow. Snowmobile is an open terrain vehicle and doesn’t require road and rail and can smoothly run over snow and ice. Snowmobile is also popularly known as sled or snow machine. Snowmobile market witnesses limited demand, being a recreational transportation product, it is commonly sold in regions with sufficient snow. Some of the geographies where snowmobiles are mostly marketed includes Finland, Alaska, Canada, Sweden, Quebec, etc. Another major reason behind snowmobile being commonly categorized under recreational category is the relatively high cost of snowmobiles and use limited only to winter season with sufficient snow.

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Snowmobile Market: Dynamics

Increasing inclination of young population towards recreational sports supplemented by the increasing disposable incomes in key target markets is a prominent factor that drives the growth of snowmobile market. Snowmobilers in the U.S. take snowmobiling as a family activity and large portion of families residing in the U.S. opts snowmobiling for recreation purpose. This in turn creates demand for snowmobiles.

From a macro-economic point of view, robust growth of economy is a major market force responsible for accelerating or decelerating market growth. The snowmobile market was adversely hit by the global economic recession between 2007 and 2009. A noteworthy decline in sales figures of snowmobile was witnessed in 2009. However, the market situation improved slightly post-recession period.

One of the major factors that is hampering the adoption of snowmobile among various is the higher cost of the snowmobiles. Snowmobiles generally costs between US$ 9000 to US$ 11000 – nearly the cost of a passenger car. This limits snowmobiles customer base to people with relatively high incomes. Furthermore, the high cost of replacement parts and their maintenance is among other factors that restraints customers from buying new snowmobile and rent or buy old snowmobiles.

Snowmobile Market: Segmentation

On the basis of Product type
Entry level Snowmobile
Performance Snowmobile
Touring Snowmobile
Mountain Snowmobile
Utility Snowmobile
Crossover Snowmobile
On the basis of Engine type
Two stroke engine
Four stroke engine
On the basis of Engine Size