BLOCKCHAIN
Blockchain is a trend that is expected to revolutionize technology in the healthcare industry. The use of blockchain or digital ledgers will enable you to securely distribute transaction records to patients with enhanced data security. Along with other trends like cloud computing and IoMT, blockchain also offers portability, accessibility and high security. One of the biggest advantages of blockchain technology in the healthcare industry is interoperability.

As blockchain provides full visibility through a digital ledger, it enhances integrity and transparency. Blockchain technology in the healthcare industry is beneficial for handling clinical study information, consumable patient data, and patient records.

SCOPE OF BLOCKCHAIN ​​TECHNOLOGY IN THE HEALTHCARE INDUSTRY
Various statistics on blockchain technology in the healthcare industry anticipate broad scope for this technology. The global blockchain technology market in the healthcare industry is estimated to cross US500 million by 2022.


DIGITAL HEALTHCARE MARKETING REPORTS
Digital marketing technology in the healthcare industry has revolutionized as the pandemic set new trends in 2020. As the world took on an online mode during the pandemic period, these digital healthcare marketing trends became following advanced.

SUBJECT MARKETING
The smartest way to attract new patients to your service is through content and educational content marketing. 2020 is the time when matter really emerged as king. Educational content is crucial in the healthcare space because everyone is always trying to learn new things. It is a trick or tips about the latest technological advancements, general industry news, or new diagnostic options.

SOCIAL RESPONSIBLE NETWORKS
Another important technology of digital marketing in the healthcare industry is to make an attractive website, which also needs to be mobile responsive. In the modern world of this technology, everyone wants to access every facility on their own. So, if your website is not mobile responsive, you will not get traffic to your website easily.

Along with these two digital marketing technologies in the healthcare industry, some of the other trends are:

• Video marketing

• Miscellaneous initiatives and customer contact points

• Online reputation

• Powerful presence on social media channels

• Site based SEO

The essential trends and advances in technology in the healthcare industry that reflect the future of healthcare are machine learning, artificial intelligence, and data science as well as a focus on effective digital healthcare technology and marketing strategy. Pandemic-fueled B2B healthcare technology will help the industry evolve each year and continue to solve new challenges that will emerge.