AMETEK Crank Partners with Zepp Health to Create a Richer Graphical User Experience for the Amazfit Smartwatch Family

Posted January 25, 2022 by ametekcrank

Top selling smartwatch upgrades graphical user interface (GUI) using AMETEK Crank’s Storyboard, improving battery life and hardware scalability for the world’s first curved display
OTTAWA, Canada, Jan. 24, 2022 -- Embedded GUI experts AMETEK Crank reaffirms its commitment as partners of Zepp Health to build and optimize the foundational graphics and UX stack for their new line of Amazfit GTS and GTR series of smartwatches, using the award-winning Storyboard framework.

“With household names dominating the smartwatch market, we were searching for a way to go beyond consumer expectations with the new Amazfit series,” said Meihui Fan, CTO of Zepp Health. “Using Storyboard allowed us to create a fashionable graphical interface while optimizing power and memory budgets, among other efficiencies. The result is a hyper-modern user experience and longer battery life, empowering consumers to live smarter in different scenarios.”

This partnership allows Zepp OS to deliver richer graphical user interface leveraging less power, preserving battery life, and creating a more cohesive user experience that can be reused across different hardware platforms. Zepp OS's GUI Framework leveraged AMETEK Crank's Storyboard embedded GUI Engine, including the world's first curved graphical display and highly optimized runtime for power-efficient microcontroller (MCU) platforms. According to Counterpoint Research's newest Q3 2021 report, Zepp OS has attained the 3rd spot among all smartwatch OS behind Apple's Watch OS and Google's Wear OS.

Storyboard-built GUI applications can be reused and ported to new hardware platforms with minimal effort. This saves application development time because manufacturers don't need to write, rewrite, understand complex graphics pipelines, hardware, and other challenges that come with microprocessor-based systems.

“Storyboard opens up the possibilities beyond the world of Apple and Android,” says Brian Edmond, DVP Business Manager, AMETEK Crank. “This is an effective way for wearables and smartwatch manufacturers to meet consumer demands at cost-effective price points. Storyboard eliminates the time and effort to build out their own GUI stack on MCU hardware. Amazfit is a perfect example of how optimizing your graphics and hardware together can put you ahead in the market very quickly.”

You can see more details about AMETEK Crank and its solutions for the wearables industry at

About AMETEK Crank:

AMETEK Crank is a global innovator in embedded GUI solutions that accelerate the design and development of modern UX for tomorrow’s IoT devices. Through the Storyboard framework, AMETEK Crank drives innovation and faster time to market for brands wanting to deliver sophisticated customer experiences and unmatched performance.
With decades of domain expertise, brands such as Coca-Cola, John Deere, and Zepp Health trust AMETEK Crank to bridge the gap between UX vision and customer expectations.
AMETEK Crank is part of AMETEK, Inc, a leading global manufacturer of electronic instruments and electromechanical devices with annual sales of approximately $5 billion.

To learn more, visit

About Zepp Health:

Zepp Health is a leading global developer of smart health technology, whose mission is to connect health with technology. Since its inception in 2013, Zepp Health has developed a platform of proprietary technology including AI chips, biometric sensors, data algorithms and operating systems, which drive a broadening line of smart health devices for consumers, data analytics services for population health, and industrial medical technology for diagnostics and care delivery. Zepp Health is one of the largest global developers of smart wearable health and consumer fitness devices, shipping 46 million units in 2020, including 33 million smart watches. Zepp Health Corp. is based in Hefei, China, with U.S. operations, Zepp Health USA, based in Cupertino, Calif.

To learn more, visit
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Issued By AMETEK Crank
Phone 1-613-595-1999
Business Address 1000 Innovation Drive Suite 100
Ottawa, ON, Canada K2K 3E7
Country Canada
Categories Design , Electronics , Technology
Tags design , embedded gui , smartwatch , ui , ux , wearables
Last Updated January 25, 2022