Overview and Scope
Vitamin D refers to a nutrient that the body needs in small amounts to operate and maintain health. The body uses calcium and phosphorus with the aid of vitamin D to build healthy bones and teeth. It can dissolve in fats and oils and is present in dairy products, fatty fish, and egg yolks. It also helps to maintain good bone structure and strength.

Sizing and Forecast
The vitamin d market size has grown rapidly in recent years. It will grow from $1.51 billion in 2023 to $1.66 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to increased awareness of vitamin d deficiency, growing aging population, rise in osteoporosis cases, expansion of functional food market, government initiatives for vitamin d fortification.

The vitamin d market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to rising demand for dietary supplements, emphasis on preventive healthcare, growing consumer interest in health and wellness, research advances in vitamin d benefits, increasing incidence of chronic diseases. Major trends in the forecast period include fortification of various food products with vitamin d, expansion of vegan vitamin d sources, personalized nutrition and vitamin d testing, adoption of vitamin d in beauty and skin care products, online retailing of vitamin d supplements.

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Segmentation & Regional Insights
The vitamin d market covered in this report is segmented –

1) By Type: Vitamin D3, Vitamin D2
2) By IU Strength: 500,000 IU, 100,000 IU, 40 MIU
3) By Form: Oil, Powder
4) By End User: Adults, Pregnant Women, Children

North America was the largest region in the vitmain D market in 2023. The regions covered in the vitamin d market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The rise in incidences of osteoporosis in women will propel the growth of the vitamin D market. Osteoporosis is a bone disease caused by a reduction in bone mineral density and mass and a change in the quality or structure of bone. It is usually caused by a lack of calcium and vitamin D in the body, which increases the risk of fractures while other reasons include a family history of osteoporosis, parental history of hip fracture, less body mass index (BMI), female gender due to smaller, thinner bones than men, and others. The rising prevalence of osteoporosis in women will lead to high demand for vitamin D as it is an essential nutrient that helps the body absorb calcium and phosphorus from the food eaten and build stronger bones in women after menopause. It also helps treat diseases that cause weak bones. For instance, in November 2021, according to the facts and statistics by the International Osteoporosis Foundation (IOF), in 2019, around 25.5 million women (22.1% of women aged +50) were expected to have osteoporosis across Europe. In addition, by 2025, the global incidence of hip fracture in women is expected to increase by 240%. Thus, the rise in incidences of osteoporosis in women will drive the vitamin D market growth.

Key Industry Players
Major companies operating in the vitamin d market report are BASF SE, Koninklijke DSM NV, Fermenta Biotech Ltd., Xiamen Kingdomway Vitamin Co. Ltd., Zhejiang Medicine Co. Ltd., Abbott Laboratories, Bayer AG, Bluebonnet Nutrition, Carlson Labs, Country Life LLC, Doctor's Best Inc., Douglas Laboratories, Garden of Life LLC, GlaxoSmithKline plc, Jarrow Formulas, Kirkland Signature, Life Extension, Merck & Co. Inc., Metagenics LLC, Pharmavite LLC, Nature's Bounty Co. Ltd., Nestlé Health Science SA, Pfizer Inc., Protocol for Life Balance Inc., Pure Encapsulations Inc., Sanofi S. A., Source Naturals Inc., Sundown Naturals Inc., Swanson Health Products Inc., Twinlab Consolidated Corporation, Vital Nutrients Company Inc.

The vitamin d market report table of contents includes:

1. Executive Summary
2. Vitamin D Market Characteristics
3. Vitamin D Market Trends And Strategies
4. Vitamin D Market - Macro Economic Scenario
5. Global Vitamin D Market Size and Growth
..............
31. Global Vitamin D Market Competitive Benchmarking
32. Global Vitamin D Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Vitamin D Market
34. Vitamin D Market Future Outlook and Potential Analysis
35. Appendix
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