The global juice market is expected to witness significant growth during the forecast period from 2015 to 2021.The global juice market including fruit juice and vegetable juice holds a major share of global beverage industry. Rising preferences for healthy products and increasing health awareness is fueling the demand for fruit and vegetable juice, in overall beverage industry. This market is categorized by type of fruit and vegetable used in making juice, by concentration of the juices and by geography. Growth of this market is depending on the availability and geographical distribution of fruit and vegetables and the health consideration among the consumers.

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The global juice industry is the most competitive segment in beverage industry. The global juice industry witnessed growth in recent years due to rise in demand for healthy products among the consumers. The demand in the juice market is also driven by the widespread consumer trend and preferences for juice. Understanding the consumer demand and market opportunities, fruit and vegetable juice manufacturers are focusing on product development and launching different flavors of juices. Furthermore, fruit and vegetable juices are gaining popularity as health and dietary concerns are growing among the consumers. Different flavors of juice that are a blend of fruits and vegetables are gaining popularity with consumers.

Currently, orange juice holds the major demand in global juice market, but other juices like apple juice, grape juice, pineapple juice, tomato juice, grapefruit juice and other single fruit and vegetable juices, mixtures of juices are gaining high attention. Juices made from super foods like acai berries are gaining popularity as it content higher level of antioxidants than other fruit juices. These new products are boosting their sales among the health conscious consumers as these products come with a range of health claims. Further, health conscious people prefer to have no sweetener or diet juice that exhibits a positive impact on the market demand. To fulfill the consumers demand for healthy juice, almost all leading juice companies have organic juice brands in their product catalogues. Some of the key players operating in the organic juice market are Go Green, Suja Elements and True Organic among others.

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One of the major challenges faced by the juice industry is the rise in demand for substitutes. Substitutes like carbonated soft drinks are witnessing a rise in demand among the young consumers.

Rising popularity of organic juice, that is widely accepted in Western Europe and other developed countries creates a market opportunity for the juice manufacturers. One key trend in the market is the product innovation in juice market that could help to improve the consumer’s health. Fruit and vegetable juices are composed in a special way to increase the nutritional benefits and energy level in the drinks. Research is being carried out to design the composition of ingredients in juice to provide maximum nutritional benefits to the consumers.

The major market for fruit and vegetable juice industry are Europe, Japan and the U.S. among others. The global juice market is dominated by some major players like Citrus World, Coca-Cola Co., Dr. Pepper Snapple Group Inc., PepsiCo., Nestle, Del Monte, and Welch’s among others. The juice market is largely depending on consumer taste and preference and brand image. Many local players and regional brands hold a major market share in the regional markets.