E Liquid Market: Overview

E liquid is the liquid content that fuels the electronic cigarette or the personal vaporizer which substitute the traditional tobacco smoke. E-liquid, also known as E-juice, contains the nicotine solution in much lower quantity in comparison with a traditional smoke. An E-liquid also delivers nicotine in a vapor rather than in smoke form and thus it is significantly safer compared to other tobacco products. E-Cigarettes are the devices that are primarily used as an aid to reduce or quitting smoking. Overall, the increasing awareness the advantages of E-liquid smoking over the tobacco smoking leads to the significant growth of E-liquid market over the forecast period. The nicotine content in E-liquid generally ranges between 0 to 20 MG/ML. The market for E-liquid that contains nicotine is much higher than nicotine free E-liquid market. The biggest market is for the E-liquids that contains 12 to 18 MG/ML of nicotine.

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E Liquid Market: Drivers and Restraints

The global E-liquid market is projected to grow at a significant CAGR as the demand of ultimate end use market (E-Cigarette Market) is anticipated to grow over the forecast period. Increasing health awareness is driving the switch from traditional tobacco smoking to E-smoking, which directly will cause a surge in demand for E-liquid. Though E- liquid vapor contains some of the toxicants present in tobacco smoke, still they are at much lower levels. The considerable low cost of E-cigarettes as compared with tobacco products also motivate smokers to switch to these devices. Easy availability of E-liquid through online as well as retail channel, in addition to availability in a large array of cartridge flavors is also supporting the market in higher penetration.

However, the market is restrained from growth due to factors including risk of poisoning from ingestion of e-liquids, fire threats from electrical elements of the E-cigarette and battery explosion threats. E-liquid may also cause other health ill effects as the vapors may contain some toxins, heavy metals and harmful chemicals which are not found in tobacco smoke.

E-Liquid Market: Segmentation

On the basis of Base Type, the global E-liquid market is segmented as follows:
PG (Propylene Glycol)
VG (Vegetable Glycerine)
PG and VG

On the basis of Cartridges Type, the global E-liquid market is segmented as follows:
Prefilled
Refillable

On the basis of Flavours, the global E-liquid market is segmented as follows:
Tobacco
Mint & Menthol
Fruits & Nuts
Chocolate
Dessert
Others

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E-Liquid Market: Region Wise Outlook

The global E-liquid market is segmented into the seven regions: North America, Latin America, Western Europe, and Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and Middle East and Africa (MEA). The Western Europe is dominating the global E-liquid market and contributing a major share in the global E-liquid market. North America and Eastern Europe regions are also the fastest growing E-liquid markets due to the high adoption rate of E-cigarette. APEJ and Japan are expected to register a moderate growth rate to the global E-liquid market. MEA is at a nascent stage in the global E-liquid market. Overall the global E-liquid market is expected to register a significant market growth over the forecast period 2016 to 2026.

E Liquid Market: Key Players

eLiquid Factory
VMR Products LLC
VaporFi, Inc
Mig Vapor LLC
Black Note
Halo
VistaVapors, Inc.
Mt Baker Vapor
ZampleBox, LLC
Breazy
Henley
Virgin Vapor
Crystal Canyon Vapes LLC
Strix Elixirs
Vape Dudes
Highbrow Vapor