A new market research report by Transparency Market Research, titled “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” provides a thorough understanding of the juice market. The report also analyzes the growth potential of this market and its prime areas of focus. The report presents a focused evaluation of both vegetable and fruit juices on the basis of application, category, type, and geography. The study includes information such as forecasts, market size, regulations, and trends within the global fruit juice market. The study also elaborates upon the predicted innovations and current product developments within the market. The section on the competitive landscape of the market highlights the market leaders’ shares, strategies, and product developments.

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As per the report, the global juices market has experienced exponential growth in recent years owing to the increasing demand for healthy beverages amongst consumers. In addition, the demand for juices is also fuelled by new product proliferations in vegetable and fruit juices. A number of blends and flavors have been introduced in the market of late, keeping in mind the demand patterns exhibited by consumers. The increasing demand for orange juice in Western Europe and a number of other developed countries has created new opportunities for the manufacturers of juices. The chief trend seen in the market is the new product innovations for enhancing the health of consumers. On the other hand, the prime factors inhibiting the growth of the market include the increasing demand for alternatives. A number of substitutes such as soft drinks have witnessed high demand especially amongst young consumers, hence restraining the growth of the juice market.

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The report segments the market on the basis of type of vegetables and fruits utilized for making the juice, concentration level, and geography. There are a number of fruit juices available in the market, including grape juice, orange juice, apple juice, tomato juice, pineapple juice, and others. Amongst these, orange juice held the largest share in the global juices market in 2015. On the other hand, other fruit juices such as apple juice, pineapple juice, grape juice, grapefruit juice, tomato juice, and a number of vegetable juices are also gaining popularity, as per this study. Furthermore, juices made from a number of highly nutritious superfoods such as acai berries have also gained momentum owing to the several health benefits they provide to the consumer, thus propelling the global juice market.

According to the report, on the basis of geography, the global juice market is segmented into Asia Pacific, North America, the Middle East and Africa, Europe, and Latin America. The report states that the chief players dominant in the market are Coca-Cola Co., Citrus World, Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Welch’s, and Del Monte, among others.