A new market intelligence study by Transparency Market Research presents a detailed overview of the global microwaveable foods market. The report is titled “Microwaveable Foods Market - Global Industry Size, Share, Trends, Analysis And Forecasts 2012 - 2018.” The market research study provides a comprehensive analysis of the growth drivers, factors limiting growth, current trends, market structure, and projections of the market for the period from 2012 to 2018.

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Foods that can be cooked or heated up in a microwave oven are called microwaveable foods. Microwaveable foods are witnessing high demand from working women as they are convenient to cook and consume for women who spend a lot of time out of their home. The changing lifestyle habits are also contributing to the rising adoption of microwaveable foods. A change in shopping preferences and the easy availability of microwaveable foods have helped the global microwaveable foods market grow. Another factor promoting the growth of the market is the growing competition between major companies manufacturing microwaveable foods. The increased competition between the companies has ensured that there are frequent new product offerings to suit the changing preferences of consumers across the globe.

Although the market for microwaveable foods is enormous, the rising awareness among people regarding the health-related dangers related to microwaveable foods is expected to restrain the growth of the market. Microwaveable foods are packed in plastic wraps or plastic containers, both of which pose a grave threat to the health of the consumer. The plasticizers used in the packaging, such as phthalates and BPA, are known to be endocrine disrupters and hence have a negative impact on the health of the consumers. These plasticizers mimic human hormones, which creates an adverse situation in the body. Thus, the U.S. FDA oversees and controls the plastic wraps and containers used in the packaging of microwaveable foods. Meeting the stringent standards of the FDA is thus one of the challenges faced by players in the global microwaveable foods market.

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For the purpose of clear understanding, the report segments the global microwaveable foods market on the basis of product type and geography. On the basis of product type, the microwaveable foods market is segmented into chilled food, frozen food, and shelf microwaveable food. Out of these, the frozen microwaveable foods market is currently exhibiting a high growth rate and is expected to dominate the market during the period from 2012 to 2018. The growth of the frozen microwaveable foods segment can be attributed to the convenience they offer.

Geographically, the global microwaveable foods market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Out of these regions, Europe and North America dominate the market, with the U.S. being the most profitable market for microwaveable foods in North America, owing to the innovation of new, attractive solutions to meals. The unwillingness among the region’s population to cook food is also a driving force for the microwaveable foods market in the U.S.

Some of the key players studied in the report are: McCain Foods, Pinnacle Food Group LLC, H.J. Heinz, Kellogg Company, Gunnar Dafgård AB, Windsor Frozen Foods, Campbell Soup Company, Birds Eye Foods Inc., and General Mills Inc.