Transparency Market Research has published a new market report titled “Probiotics Market by Application Type (probiotic food and beverages, probiotic dietary supplements and animal feed probiotics), by End User Type (human probiotics and animal probiotics), by Strain Type (lactobacillus, streptococcus, bifidobacterium, yeast and spore formers among others) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 –2020.” According to the report, the global probiotics market was valued at US$58,700.3 million in 2013 and is anticipated to reach US$96,046.8 million by 2020, expanding at a CAGR of 7.4% from 2014 to 2020.

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Probiotics are live microorganisms which help maintain the balance of organisms in the host animal’s intestines. When administered in adequate amounts they bestow health benefits and provide protection against diseases. Probiotics can be formulated into different types of products such as foods, dietary supplements and drugs. In dietary supplements, probiotics can be used in capsule, tablet or powder form. Species of bifidobacterium and lactobacillus are most commonly used probiotics, but some bacillus and E. coli species and yeast are also used as probiotics. Probiotics related products are also available for animal feed. The key reasons for the success of probiotics fortified foods in these markets are increasing awareness about their potency and efficacy and willingness of customers to pay extra for healthy products. Nowadays, a growing number of people do not enjoy good gut health, as is indicated by the high prevalence of functional disorders and organic gastrointestinal (GI) diseases in the western world. Following the aftermath of globalization, changing lifestyles of the people in developed as well as emerging economies have resulted in change in food habits. Increasing consumption of high sodium content foods and lifestyle trends have resulted in gut health emerging as one of the top health concerns on a global level. Consumption of probiotics has grown across the world in order to improve gut health.

Increasing consumption of yogurt and growing concerns over digestive and gut health are the major factors driving demand for probiotics. The probiotics market is concentrated in Japan, the U.S. and Western Europe, where demand for probiotics has been traditionally strong. Consumer spending power has increased manifold in Asia Pacific due to rapid economic growth in the region. This has resulted in a sharp rise in revenues in the probiotics industry. Growing demand for probiotics products across the world has translated into increased R&D spending and new product developments over the last three years.

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Consumers in North America are gradually adopting these products and this market is estimated to grow at a steadier rate in the near future. North America is expected to account for more than 20% share of the overall probiotics market during the forecast period. A large number of people in North America suffer from digestive issues. Probiotics are well known for their digestive health claims. This is expected to trigger demand for all kinds of probiotic food in the near future. The U.S. and Canada are the major markets for probiotics in North America, due to growing consumption of functional food among health conscious consumers. Key players in the probiotics industry in North America include Danisco, Lallemand Inc., and Chr. Hansen.

Currently, Europe is the second largest consumer of probiotics in the world. Europe is a mature market and is expected to grow at a moderate pace in the next few years. BioGaia AB, Chr. Hansen, Nestle SA, Probi AB, Danisco, and Groupe Danone are among the key participants in the probiotics market in Europe. The probiotics market in Europe is primarily driven by probiotics dairy products. Europe is the second leading consumer of probiotics yogurts. Probiotics dietary supplement products are poised to play an important role in the probiotics market in Europe. This market is primarily driven by the products that offer convenience and specialized benefits. However, future growth is expected to stem from the probiotics animal feed products. The market is primarily being driven on account of the complete ban imposed on the synthetic animal growth promoters in the European Union. Anticipating the future growth potential of the animal feed probiotics market, BioMar is all set for the launch of its first animal feed probiotics product.

In terms of revenue, the probiotics market in Asia Pacific was the largest in the world in 2014 and is expected to keep growing at a quick pace. This region is expected to be the largest regional market for probiotics, accounting for more than 36% during the forecast period. Asia Pacific would observe steady growth in the forecast period due to increasing consumption for functional food products. With large number of people suffering from digestive disorders and growing health awareness, this region is expected to witness high demand for all kinds of probiotics food in the near future. Key players in the probiotics industry in Asia Pacific include Nestle SA, Probi, BioGaia AB, and Danone.

The probiotics market in RoW is primarily driven by probiotics dairy products. RoW is a growing market in terms of consumption of probiotics yogurts. Probiotics dietary supplements products are poised to play an important role in the probiotics market in RoW. The probiotics market in RoW is primarily driven by probiotics products that offer convenience and specialized benefits. Future growth is expected to hinge on probiotics food and beverage products. The probiotics market in Latin America and Middle East & Africa is anticipated to witness moderate demand for probiotics based food and beverages in the upcoming years.

Key players in the probiotics market include Probi AB, BioGaia AB, Hansen A/S, Danisco, Chr. Nestle SA, Yakult Honsha Co. Ltd. and Lifeway Foods Inc. among others.

The report segments the probiotics market as follows:
Global Probiotics Market, Product Segment Analysis
Global probiotics market, by application
Food and beverages
Dietary supplements
Animal feed

Global probiotics market, by end use
Human probiotics
Animal probiotics
Global probiotics market, by strain types
Lactobacillus
Streptococcus
Bifidobacterium
Yeast
Spore Formers
Others

Global probiotics market, by geography
North America
U.S.
Canada
Mexico

Europe
Germany
U.K.
France
Italy
Rest of Europe

Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific

Rest of the World (RoW)
Brazil
Middle East
Rest of RoW