Both By Revenue and Volume, Global Instant Beverage Premix Market is Expected to Reach USD 85802.4 million and 2251.5 million kg respectively in 2021. Asia Pacific is Projected to be Most Attractive Regional Market in terms of revenue. Asia Pacific is Projected to be Most Attractive Regional Market in terms of volume.

Transparency Market Research has published a new market report titled “Instant Beverage Premix Market (By Product Type: Instant Tea, Instant Milk, Instant Health Drinks, Instant Coffee, Soup and Others) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2021.” According to the report, in terms of revenue, Global Instant Beverage Premix market was valued at USD 59375.0 million in 2014, growing at a CAGR of 5.7% from 2015 to 2021 to account for USD 85802.4 million in 2021. In terms of volume, Global Instant Beverage Premix market was valued at 1957.6 million kg in 2014, growing at a CAGR of 2.0% from 2015 to 2021 to account for 2251.5 million kg in 2021.

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In terms of revenue, Asia Pacific was the largest regional market for instant beverage premix, accounting for more than 34% in 2014. China is projected to be the most attractive regional market for instant beverage premix during the forecast period and accounted for major share of the instant beverage premix market in Asia Pacific in 2014. The primary factor driving the growth of the market in China is the huge population in the country. In addition, availability of instant beverage premix products in China is further driving the growth of the market in the country. Moreover, with the growth in economic condition, the disposable income of common man is increasing and people are spending in healthy food and nutritious diet. Furthermore, Japan is expected to register a healthy growth during the forecast period.

In terms of volume, Asia Pacific was the largest market for instant beverage premix, accounting for more than 30% in 2014. The growth of the instant beverage premix market in Asia Pacific is mainly driven due to countries such as India and China (the most populated countries in the world). The instant beverage premix market in the region is expected to grow considerably through the forecast period. Rising awareness about instant beverage premix and high population are the major drivers for the market. China is projected to be the most attractive regional market for instant beverage premix during the forecast period and accounted for major share of the instant beverage premix market in Asia Pacific in 2014.

The instant beverage premix market in Europe is projected to expand significantly during the forecast period. Both by revenue and volume, U.K. held the largest market share in 2014. The U.K. is the leading countries for instant beverage premix market. The increasing number of distribution channels and changing consumer preference toward instant beverage premix has positively impacted the market in the region. Therefore, the demand for instant beverage premix is set to grow in Europe.

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The instant beverage premix market in Latin America, Middle East and others is likely to witness moderate growth in the near future. Middle East is expected to be the largest market for instant beverage premix in 2014, both in terms of revenue and volume. Rest of the World includes countries such as Brazil, Dubai, UAE, and South Africa. The availability of products helps to raise in demand for instant beverage premix products among consumer in RoW is driving the growth of the market in the region. Increasing health awareness among consumers is expected to further improve the Instant Beverage Premix market in RoW.

The demand for instant beverage premix is relatively high from people working in forest areas of Brazil and countries in Latin America. This has positively affected the instant beverage premix market in Latin America. The usage of Instant Beverage Premix products in developing countries in the region is on the rise currently. In addition, increasing health awareness and availability of products in online stores are other factors positively influencing instant beverage premix sales and thereby driving the growth of the market in Africa.

Packaging design is a key driver for sales as consumers have become brand conscious. In a saturated product segment with a number of products in the same category, packaging is the only differentiator that helps a consumer chooses one brand over the other. Thus, with radical consumer empowerment through internet and mobile revolution in the country, the new breed of consumers is inclined towards products with ease of usage. This is expected to create awareness regarding these products during the forecast period.

Key players in the Instant Beverage Premix market include The Coca-Cola Company, Ajinomoto General Foods Inc., PepsiCo Inc., Monster Beverage Company, Dunkin’ Brands Group, Inc., Starbucks Corporation, Keurig Green Mountain, Inc., Suntory Beverage & Food Limited and The Republic of Tea, Inc among others.

The segments covered in the Instant beverage premix market are as follows:

Global Instant Beverage Premix Market: By Product Type
Instant Tea
Instant Milk
Instant Health Drinks
Instant Coffee
Soup
Others

Global Instant Beverage Premix Market: By Geography
North America
U.S.
Canada
Rest of North America

Europe
U.K.
Germany
France
Rest of Europe

Asia Pacific
India
China
Japan
Australia
Rest of Asia Pacfic

Rest of the World (RoW)
Middle East
Latin America
Africa