A new market intelligence study by Transparency Market Research presents a detailed overview of the global natural source vitamin E market. The report is titled “Natural Source Vitamin E Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.” The market research study provides a comprehensive analysis of the growth drivers, factors limiting growth, current trends, and projections of the market for the period from 2013 to 2019.

Vitamin E is an antioxidant that helps against the damaging effects of free radicals. The body is exposed to free radicals due to factors such as air pollution, cigarette smoke, and ultraviolet radiations from the sun. Free radicals have the potential to cause cancer and cardiovascular diseases. Vitamin E acts as an antioxidant that can stop the production of ROS which is formed when fat undergoes oxidation. Vitamin E is expected to delay the occurrence of chronic diseases associated with free radicals.

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Apart from acting as an antioxidant, natural source vitamin E improves immunity and is more beneficial than man-made vitamin E. Thus, the demand for natural vitamin E is high. Another factor driving the natural source vitamin E market is the apprehension regarding the use of toxic chemicals in items such as pharmaceuticals, personal care items, food products, and beverages. Personal care and animal nutrition are predicted to be potential markets for the global natural source vitamin E market. However, the challenge faced by the natural source vitamin E market is the gap between the supply and demand for raw materials.

On the basis of geography, the global natural source vitamin E market is segmented into Asia Pacific, Europe, North America, and the Rest of the World. Of these, the largest market for natural source vitamin E is the U.S. in North America. Led by countries such as France, Germany, Spain, Italy, and the U.K., Europe too has a large market for natural source vitamin E. However, Asia Pacific is expected to be the fastest growing market, due to the high demand for natural source vitamin E from countries such as India, China, and Japan. The high demand is due to the growing awareness among consumers regarding the benefits of natural source vitamins. Additionally, the various companies offering a variety of healthy drinks and biscuits containing vitamin E are expected to drive the market in Asia Pacific.

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Some of the leading players that are profiled in the report are: BASF Corporation, Beijing Gingko Group, BTSA, Carotech Bhd, COFCO Tech Bioengineering, Davos Life Science, Vitae Naturals, Eisai Food & Chemical, Fenchem Biotek, Ranbaxy, Archer Daniels Midland Company, and PepsiCo DSM Nutritional Products.