Transparency Market Research presents a comprehensive study of the global prebiotics market in a report titled “Prebiotics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019.” The report examines the market in a ground-up manner, presenting a detailed account of vital indicators such as drivers, challenges, and trends that will have an impact on the said market across North America, Asia Pacific, Europe, and Rest of the World for the 2013-2019 period.

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According to the report’s findings, the global prebiotics market was valued at US$11.2 bn in 2012. Registering a modest CAGR of 5.2% between 2013 and 2019, the market will reach a valuation of US$15.9 bn by 2019.

The report says that changing lifestyles and increasing consumer awareness about gut health are driving the prebiotics market over the last couple of years. As consumers seek a healthier and improved lifestyle, they are becoming more conscious about the ingredients present in their diet. Of the many vital ingredients, prebiotics will witness significant demand due to their numerous health benefits.

Prebiotics are fibers that act as food for beneficial bacteria in the human gut. Found in both natural foods and artificial supplements, prebiotics are used for increased immunity, to reduce digestive problems, and overall well-being. Some natural sources of prebiotics are chicory root, wheat bran, artichokes, wheat flour, banana, onion, garlic, asparagus, and leek. Artificial sources of prebiotics include confectioneries, cereals, breads, functional beverages, table spreads, yogurts, and biscuits.

Prebiotics are increasingly being used in dairy products, which serves as a lucrative area for manufacturers. However, the high cost involved in the research and development of ingredients and strict regulations in place for labeling and registration of new ingredients will hamper the market’s growth.

Geographically, Europe stands as a significant market for prebiotics due to the presence of a health-conscious population. In this region, continuous introduction of newer products to keep up with the rising demand for prebiotics from the health-conscious society is common. Increasing awareness about the health benefits of prebiotics and the rising awareness about digestive health are bolstering growth of the Europe prebiotics market.

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The report mentions and profiles top players that operate in the global prebiotics market. These are GTC Nutrition, Clasado Ltd., Weetabix, Cargill Inc., Yakult Honsha Co. Ltd., Stonyfield Farm, Roquette America Inc., Royal Cosun, Kraft Foods Inc., Sensus, Beneo-Orafti SA, Cosucra Groupe Warcoing SA, Solvay Pharmaceticals SA, Beghin Meiji, Jarrow, Parmalat S.p.A, and FrieslandCampina Domo. Each of the companies is profiled for attributes of product portfolio, business strategies, financials, recent developments, and SWOTs.