Transparency Market Research presents an in-depth study of the global green tea market. The research report, titled “Green Tea Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018,” details the global green tea market with the help of SWOT analysis of the market segments to highlight their strengths, weaknesses, opportunities, and threats. In addition to this, the research report also includes Porter’s five forces analysis to bring out the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products or services, and the intensity of competitive rivalry. The extensive research report aims to be a guiding document through its elaborate chapters to help the readers make well-informed decisions.

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The green tea market is being driven due to increasing consumer awareness about the benefits of green tea. Green tea is loaded with antioxidants and other nutrients, which makes it the healthiest beverage. Some of the key benefits of green tea are assistance in fat loss, enhanced brain function, reduction in the risk of cancer, and improved digestion, amongst others. As a wide consumer base is taking cognizance of these facts, the shifting preference is propelling the global green tea market. Additionally, green tea also lowers the risk of Alzheimer’s and Parkinson’s diseases, as it improves the functioning of the brain by protecting the neurons present in the brain.

The types of green tea sold in the overall green tea market are green tea bags, green tea instant mixes, iced green tea, and others. The green tea flavors available in the global green tea market are basil, lemon, wild berry, cinnamon, aloe vera, jasmine, vanilla, and other. According to the research report, Asia Pacific dominates the overall green tea market and China is the largest exporter and producer of green tea. The biggest green tea markets are Hong Kong, China, Taiwan, Japan, and the Middle East. According to analysts, Europe will also grow at a rapid pace due to the increasing awareness about health amongst consumers and a prevalent tea drinking culture.

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Some of the key players in the global green tea market are DSM Nutritional Products, AMORE Pacific Corp, Associated British Foods LLC, Numi Organic Tea, Nestle S.A., Oregon Chai Inc, Northern tea Merchants Ltd., and Tetley GB Ltd. The research report offers a clear understanding of the competitive landscape of the global green tea market and the regulatory framework governing it. Additionally, the research report also points out the financial overview, branding strategies, research and development activities, investment outlook, strategic mergers and acquisitions, and product portfolio of the top players in the global green tea market.