Fortified and enriched foods are products that have extra nutrients added to them to replace nutrients lost during storage or manufacturing, to substitute or compensate for a missing nutrient, or to serve as an important source of nutrition for people with dietary limitations. The growing focus on healthy diet and overall well-being is the primary factor fueling the demand for vitamin fortified and mineral enriched foods and beverages.

Providing a detailed analysis of the global Vitamin Fortified and Mineral Enriched Foods and Beverages market by segmenting it on the basis of key criteria, the report strategically focuses on the major segments and factors driving global growth and those restricting its development over the course of the forecast period. Prevalent market trends are also evaluated and inputs from industry experts are included to give readers a fresh perspective on the vitamin fortified and mineral enriched foods and beverages market.

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The research report includes a detailed assessment of the vendor landscape, identifying key players within the market and highlighting their individual strengths and weaknesses. These players are profiled in the report based on attributes such as company overview, business strategies, financial standing, product portfolio, and recent developments.

Overview of the Vitamin Fortified and Mineral Enriched Foods and Beverages Market

As indicated above, increasing awareness about adopting a healthy way of life is a significant factor responsible for the rising trend of fortified and enriched foods and beverages. The global vitamin fortified and mineral enriched foods and beverages market is anticipated to expand at a double-digit growth rate during the forecast period of 2012 to 2018. Driving this market are factors such as escalating demand for packaged, ready-to-eat meals, rising health concerns among consumers, high rate of product development and innovation, host of benefits of fortified foods, rising importance attributed to preventive medicine, and presence of small and large players.

In contrast, changing regulatory environment is likely to inhibit the growth of the global vitamin fortified and mineral enriched foods and beverages market. This challenge, however, presents several opportunities for players within this market to innovate and experiment with new ideas.

Developed regions such as Europe and North America are presently the biggest consumers of vitamin fortified and mineral enriched foods and beverages owing to higher level of health consciousness and higher standards of living. However, rising awareness and economic stability in Asia Pacific and the Rest of the World region also hold strong opportunities for growth.

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Companies Mentioned in the Report

The noteworthy competitors in the global vitamin fortified and mineral enriched foods and beverages market include General Mills, Inc., PepsiCo/Tropicana, Campbell Soup Company, Philip Morris Companies, Abbott Laboratories, The Proctor & Gamble Company, Ocean Spray Cranberries, Inc., Kellogg Company, South Beach Beverage Company, H.J. Heinz Company, Hain Food Group Inc., Nantucket Allserve, Inc., Land O’Lakes, and The Coca-Cola Company.

Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market, by Geography

North America
Asia Pacific
Europe
Rest of the World

This report gives you access to decisive data such as:
Market growth drivers 
Factors limiting market growth
Current market trends 
Market structure
Market projections for the coming years 

Key highlights of this report
Overview of key market forces propelling and restraining market growth 
Up-to-date analyses of market trends and technological improvements 
Pin-point analyses of market competition dynamics to offer you a competitive edge
An analysis of strategies of major competitors 
An array of graphics and SWOT analysis of major industry segments 
Detailed analyses of industry trends
A well-defined technological growth map with an impact-analysis 
Offers a clear understanding of the competitive landscape and key product segments