A new report on “Online Advertising Market In India (2018-2023) “has been published by Research on Global Markets, studying the performance of the online advertising market in India over five years. The report provides a comprehensive analysis of the online advertising market in India discussing the key factors and challenges driving or restricting the market growth. According to the Research on Global Markets researchers, the online advertising market in India is expected to expand at a compounded annual growth rate (CAGR) of approximately 34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023.

-Segment Insights of Online Advertising Market in India

The report published by Research on Global Markets analyses the different segments of the Indian digital advertising market. Based on the amount spent by different market players operating in various industries in India, almost all the major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast-moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising.

Due to the increasing internet penetration, the expanding user base of smartphones and the disruption caused by the internet and social media, the online advertising market in India has been gaining momentum. Additionally, government initiatives like ‘Digital India ‘has affected the market positively. As per the report, the consumption of digital video has increased from 48% in 2016 to 55% in 2017, which only confirms the positive impact of the spending on the video advertisements.

The performance of some of the major players in the industry like Adglobal360 India Private Limited, DDB Mudra Private Limited, Grey Worldwide (India) Private Limited, Interactive Avenues Marketing Solutions Private Limited, Komli Media India Private Limited, Madison Communications Private limited, McCann Erickson India Private Limited, Ozone Media Solutions Private Limited, Pinstorm Technologies Private Limited, SVG Media Private Limited, has been tracked in the report presented by Research on Global Markets.

-Indented uses of this report

This report can be used to examine the authenticity, validity and generalizations or even the new findings concerning this industry. All the data used in the report has been gathered by our team of statisticians after analysing all the trends, news, numbers and relevant information available.

Critical factors covered in this analytical report are:

• The report provides well-researched market insights into the online advertising market in India.
• The market segmentation and a proper analysis of the amount spent on each of this segment by various market players operating in various industries in India.
• It also covers the key growth factors that have been successfully pushing the Indian digital market forward.
• The report also mentions the main challenges to the growth of the online advertising market like the issues of internet connectivity and low broadband penetration that are still prevalent in India.
• It also provides a comprehensive analysis of the competitive landscape.

This report has been formulated and designed to provide businesses with a concise understanding of the growing market of digital advertising in India, develop business strategies analysing the drivers and challenges in the market and to also help brands identify the competition and respond in accordance.

For insights on the market, click here to download the free sample report.

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