In earlier days, when technology was just a talk limited to healthcare, automobile, and defense sectors, amongst only specialists. Since its beginning, the AR subject has been just an imaginary conversation topic, but now augmented reality isn’t a SCIENCE-FICTION any longer!!

Many businesses have started to embrace AR, like E-commerce. If we particularly target e-commerce, then Nikd, ZeeKit, and IKEA are the leaders making the most of AR eCommerce to raise their consumer virtual shopping experience.

Augmented Reality (AR)

AR technology widely uses machine learning algorithms and computer vision for tracking real-time user environments and image recognition. This places actual world objects digitally so consumers can engage with a simulated feel, like holding them as a part of the physical environment.

Possibly, AR eCommerce shifts the way we interact with the globe around us with the smooth integration of virtual information with our actual environment.

Top Advantages of Implementing AR In E-commerce

Here are a few advantages AR for eCommerce can provide if implemented in your business application:
Support in Brand Awareness Campaigns

The primary adopters of augmented reality for eCommerce solutions have agreed that it gives a lift to their brand, giving it an interesting, innovative, and modern touch.

Customers who have practiced the AR functionality in their virtual shopping procedure are more likely to go back and practice it frequently.

Reach New Consumer Base

Once AR functionalities and features are executed in your e-commerce platform, you can create a buzz about it through the target audience by creating interesting, engaging, and innovative AR promotion campaigns. And this way, you’ll get the attention of more new customers regularly.

Reduces Product Return Rates

With standard eCommerce, you can offer all possible data through multimedia use, such as videos, infographics, images, and written information, but AR eCommerce has its exclusive charisma over everything. AR adds up a cover of actual world engagement-like feeling with a TRY-ON feature, even while deskbound in a place far apart.

So, the order-return instances become narrowed down only in cases like the same products with a sudden change of mind, damaged products, or at a reduced rate, etc.

Enriched Engagement and Customer Experience

AR is interactive, making your consumers drop by your virtual shop to get hooked up until they check yields completely for what they came in.

Unlocks Next-Level Personalization

Today, advanced consumers want to see everything according to their liking, and the deadly combination of AI and AR takes this customization shopping experience to the next level.

Effective Supply Chain Management

AR reduces more dependence on the supply chain and retail teams and time-taking inventory analysis procedures. It covers the human effort, space, and time requirements for superior retail business operations subject to the supply chain.

How are Brands Using AR Technology for Their eCommerce advantage

Now, let’s know how brands are embracing AR eCommerce through their virtual platforms to enable their consumers with a top-class shopping experience:

I. Home décor and Furniture

In this industry, IKEA is a frontrunner that has combined AR features into its virtual shopping app to stay ahead of its rivals. It enables customers to “try on” and check how their favorite fixtures would fit in the place for which they are purchasing them.

Ii. Online Fashion Apps

a) Clothing

Zeekit, the ground breaker of the AR-based fashion industry start-up now acquired by Walmart, has started a revolution across the sector with its ZEEKIT “Digital Fitting Room” app.

b) Footwear

NIKE approved this augmented reality for eCommerce trend to solve the huge problem that many customers buying footwear virtually often end up ordering the wrong size of shoes.

c) Personal Care and Makeup

L’Oreal Paris has got its app named Share Genius and Makeup Genius app to help consumers try on those basics before purchasing with its Maybelline New York brand.

Wrapping up
Being a prominent AR eCommerce company, AcadeReality has a team of AR professionals who are efficient in developing AR-based software and applications. We help your company generate huge profits and increase sales with our tailored AR solutions.