General herpes is a sexually transmitted infection (STI), caused by herpes simplex virus. It causes painful blisters on the genital organs and surrounding areas of both men and women. It also affects mucus membrane present in the body. Prevalence rate of genital herpes is high in women when compared with men. Genital herpes is a chronic condition and it is not having any cure, however, medication is available to reduce triggered symptoms of the disease. The viral infection is permanent in human body and will become active and causes painful blisters occasionally in first two years. The average rate of recurrence is five times in a first two years and the rate of recurrence will decrease in each time. Prevalence rate of this disease is high in population with age from 20 to 24 years. It also causes severe health problems in a pregnant women.

Treatment methods include initial treatment, intermittent treatment and suppressive treatment. Antiviral drugs are usually prescribed for seven to ten days in the initial treatment. In an intermittent therapy, treatment was prescribed depend on the symptoms patient such as cold sores. In a suppressive therapy, based on the symptoms patients has to take medication every day. Drugs include acyclovir, famciclovir, and Val acyclovir are prescribed for genital herpes therapy and based on the condition drugs are given to patient orally and intravenously.

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Genital Herpes Treatment Market: Drivers and Restraints
According to center for disease control and prevention approximately 50 million population affected with genital herpes in the U.S. Raising prevalence rate of herpes simplex virus, insecure sexual contacts are the major factors deriving the growth of genital herpes treatment market. Moreover, increasing awareness about sexually transmitted diseases and raising awareness about healthcare drives the genital herpes treatment market.

Genital Herpes Treatment Market: Segmentation
Genital Herpes Treatment Market is segmented into product type, distribution channel and region
Based on genital herpes product type, the global genital herpes treatment market is segmented into:
• Acyclovir
• Famciclovir
• Valacyclovir

Based on genital herpes treatment distribution channel, the global genital herpes treatment market is segmented into:
• Hospital Pharmacies
• General Pharmacies
• Drug stores

Genital Herpes Treatment Market: Overview
Increasing healthcare awareness among mass population along with rise in prevalence rate of genital herpes is expected to propel the overall demand for Genital Herpes Treatment worldwide. The market is expected to witness a healthy growth over the forecast period (2016-2026)

Genital Herpes Treatment Market: Region- wise Outlook
Depending on geographic regions, the global genital herpes treatment market is segmented into seven key regions: North America, Latin America, Eastern Europe, Western Europe, and Asia Pacific excluding Japan, Japan and Middle East & Africa. North America is expected to be the most dominant region for genital herpes treatment during the forecast period, owing strong healthcare setup and people having good awareness about STI diseases. However, Asia Pacific region is expected to expand at remarkable CAGR in genital herpes treatment market due to increasing healthcare awareness and favorable policies implemented by the government to start-up companies.

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Genital Herpes Treatment Market: Key Players
Some of the key players in this market are Teva Pharmaceuticals Inc., GlaxoSmithKline, Ranbaxy Laboratories Ltd., Mylan Pharmaceuticals Inc., Hospira Inc., Apotheca Inc., Novartis AG, Novopharm Ltd., Dr Reddys Laboratories Ltd., Sandoz Inc. and others.