These displays are majorly used in digital signage applications across commercial sector including retail stores, airports, transit systems, restaurants, entertainment venues and corporate offices for visual communications and advertisement purposes. Commercial displays offer wide viewing angles, high brightness, ruggedness, weather resistance and longevity making them ideal for use in public spaces. The global commercial display market is estimated to be valued at US$ 59.72 billion in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the commercial display market are Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions, Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation. Key players are focusing on introducing innovative display solutions to cater to the dynamic needs of various industry verticals. Rising demand for interactive displays and touchscreen kiosks across retail, hospitality and transportation sectors is a major factor driving the commercial display market growth. Advancements in LCD, LED and OLED display technologies have enabled enhanced performance, energy-efficiency, slim bezels and improved picture quality of commercial displays.

The commercial display market is witnessing high growth owing to increasing deployment of digital signage across various sectors. Rising spending on experiential retail by brands is augmenting the adoption of commercial displays for creating interactive and engaging customer experiences. Technological advancements such as transparent displays, micro-LEDs and miniLEDs are expected to introduce new opportunities in digital signage market over the coming years.

Market Trends

The emergence of dual-sided and multi-sided displays is a major trend witnessed in the Commercial Display Market Size . These advanced displays come with capabilities to display content on both sides or multiple sides for enhanced brand visibility. Increasing demand for 4K and Ultra HD displays is another key trend, driven by the need for higher quality content and image resolutions for impactful visual communications. Sustainability has also become an important criterion among end-users prompting manufacturers to develop commercial display solutions with eco-friendly packaging and reduce e-waste.

Market Opportunities

Rising installation of interactive kiosks and digital menus at quick-service restaurants provides significant opportunities for commercial display manufacturers. The growing adoption of transparent LCD displays for creating immersive retail experiences presents an emerging application area. Increasing investments by airports, malls and transit stations on digital out-of-home networks is expected to boost adoption of LED and LCD video walls over the forecast period. Integration of advanced technologies such as AI, sensor fusion and computer vision in commercial displays will open new avenues in digital signage applications.

Impact of COVID-19 on Commercial Display Market
The COVID-19 pandemic has negatively impacted the growth of the commercial display market. Lockdowns imposed by various governments worldwide led to closure of commercial establishments like offices, retail stores, restaurants, educational institutions etc. This sharply reduced the demand for commercial displays in 2020. However, with offices and other commercial spaces gradually reopening in 2021, the demand is reviving. The shift towards remote working has also impacted display usage with fewer displays needed in offices. However, larger displays are seeing increased demand for virtual meetings and collaboration. Going forward, as commercial activities resume to pre-pandemic levels, the market is expected to bounce back. Companies are focusing on developing displays with advanced features to boost collaboration in hybrid work models.

Geographical Concentration of Commercial Display Market
In terms of value, North America accounts for the largest share of the commercial display market currently. This is attributed to strong demand from various end-use sectors like corporate offices, retail stores, educational institutions etc in countries like the US and Canada. Europe is another major regional market driven by countries such as Germany, UK and France. The commercial display market in Asia Pacific region is concentrated in China, Japan and India and is growing at a fast pace. Rising number of multinational companies setting up offices and other commercial establishments is fueling market growth.

Fastest Growing Region in Commercial Display Market
The Asia Pacific region is currently the fastest growing market for commercial displays globally. This growth can be attributed to rising number of commercial buildings, retail outlets, educational institutions in developing Asian countries. Countries like China and India are witnessing rapid urbanization and increase in disposable incomes, driving demand especially for large format displays in offices, shopping malls and other public places. Additionally, many international display brands are setting up manufacturing facilities in Asia to cater to the growing local demand. This is enhancing availability and driving market adoption.
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