In recent years, Subscriber Data Management (SDM) has emerged as one of the most critical functions in telecommunication networks. With the increasing number of technologies in networks, imminent arrival of 5G and the evolution to cloud architectures, efficiently managing all data and services related to subscribers has become so essential in order to ensure operator’s business profitability.    
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The goal of subscriber data management (SDM) is to provide a platform with open interfaces to real-time subscriber data and manages the location, service settings, preferences and policies for each subscriber. Advantages of SDM include superior robustness, reduce time to market, cost effective, and offer extremely high availability, reliability and performance.
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Market Overview:
Subscriber data management has become an essential function in the CSPs’ service infrastructure. Increasingly, CSPs are realizing that significant value can be delivered if they move from the standalone network database approach to a holistic subscriber data management approach.
Recent trends in the subscriber and data management (SDM) market, such as cloud and adoption of network functions virtualization (NFV), are expected to present new opportunities for CSPs (communications service providers). Presently, the nature of SDM is conceptually expanding beyond the telecommunication domain to manage any subscriber served in a cross-industry distributed cloud.
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