The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the prepaid credit card market include American Express Company, Visa Inc. Mastercard Incorporated, PayPal Holdings, Inc., Kaiku Finance, LLC. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

Prepaid cards were introduced to meet payments needs such as gifting, payroll processing, consumer transit, student groups, insurance disbursement, travel expenditure, and employee incentive processing. Growing financials need for banked as well as non-banked customers and the need to go cashless is fuelling the growth pace. The market growth is primarily driven by ease of handling funds, acceptance of card at various retailers, access to ATMs, and the ability to manage finance. To gain growth, prepaid card providers are expanding banking channels and other means such as retail checkout counters. The prepaid card market is facing many challenges such as improving security, product pricing, and promotion standardization.

The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.

Additionally, these tools also give inclusive assessment of each application/product segment in the global market of prepaid credit card.

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Market Segmentation

The entire prepaid credit card market has been sub-categorized into card type, Usage, and industry vertical. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Card Type

Single-purpose Prepaid Card
Multi-purpose Prepaid Card
By Usage

General-Purpose Reloadable Card
Gift Card
Government Benefits/Disbursement Card
Incentive/Payroll Card
Others
By Industry Vertical

Retail Establishments
Corporate Institutions
Government
Financial Institutions & Others
Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for prepaid credit card market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

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