With a CAGR of 18.80% from 2018 to 2023, the Contextual Advertising Market is anticipated to be valued USD 125.79 billion in 2018 and USD 297.68 billion by 2023. The rise in social media users, targeted marketing tactics, and the expanding popularity of mobile advertising are some of the factors driving this market's expansion.

Key Players

Some of the major players in the Contextual Advertising Market are Google (US), Media.net (Dubai), Facebook (US), Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter (US), IAC (US), and Amobee (US).

During the forecasted period, the market for mobile devices is expected to expand rapidly.

During the projected period, it is anticipated that the mobile device context-based advertising market will expand rapidly. Mobile advertising has emerged as one of the main channels via which customers can be drawn to any particular brand, product, or service, and is therefore expected to dominate the Contextual Advertising Market throughout the projected period. Additionally, advertisers can target people based on their interests and surfing history and tailor their adverts to suit them.

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The Contextual Advertising Market will be led by activity-based advertising.

Contextual advertising that is based on users' browsing histories and cookies is called "activity-based advertising." The rising number of internet users can be blamed for the biggest market share of activity-based advertising. Because of social media, predictive analytics, and customer behavioural data, there is a growing demand for display advertising. Internet users' mobile/PC screens would start displaying advertising when they searched for or read something on the World Wide Web based on their interests or previously accessed browsing data.

In 2018, North America will account for the largest share of the market for contextual advertising.

In terms of market share for contextual advertising, North America dominates. This is due to the presence of important companies like Google, Facebook, and Microsoft in the area. In comparison to other regions, North America has a disproportionately high number of social media and smartphone users, and it spends an extraordinary amount on advertising. Additionally, the US and Canada have the highest rates of mobile device usage, giving marketers a greater channel to target potential customers.

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