The Smart Display Market is expected to grow from USD 2.3 billion in 2022 to USD 9.7 billion by 2027; it is expected to grow at a CAGR of 33.4% during the forecast period. High demand for smart mirrors from the automotive industry, new and innovative features offered by smart mirrors, an increasing number of internet users and growing adoption of smart devices according to consumer preferences, surging demand for AI-powered and IoT-enabled smart home appliances, increasing trend of context-aware signage, and growing adoption of smart signage in retail sector are the key driving factors for the Smart Display Market.
Major players in the Smart Display Market have primarily adopted partnership and contract strategies to strengthen their position in the market.
In June 2021, NEC Corporation has partnered with Rise Vision (US) to offer schools and higher educational institutes the NEC and Rise Vision display solution for interactive learning.
In January 2021, LG Electronics is expanding its presence in the global esports industry by collaborating with Gen.G (Seoul) Esports, one of the biggest esports organizations in South Korea. Both companies will be developing esports internationally with the help of LG Electronics’ ultra-gear gaming monitor.
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Samsung Electronics (South Korea) and LG Electronics (South Korea) are among the major players in the Smart Display Market.
Samsung Electronics (South Korea)
The company offers the JBL Link View smart displays (voice-controlled displays), which are manufactured by one of its subsidiaries, JBL (part of Harman Division). Harman offers advanced display solutions such as instrument clusters, center stacks, co-pilot displays, and rear passenger entertainment systems. The company offers premium and scalable solutions in digital cockpit platforms, such as connected services, ADAS function, and pre-integrated HARMAN Android IVI and Audio Worx, that are integrated with smart displays to provide a superior driving experience. Samsung offers smart signage solutions such as signage displays and platforms. These custom-tailored solutions help streamline the deployment and management of content remotely across multiple displays. The company also offers a smart mirror for signage applications.
LG Electronics (South Korea)
The company manufactures and sells a wide variety of products across the world for applications such as consumer electronics, commercials, mobile communications, and home appliances. LG Electronics offers a range of smart signage, smart mirror, and smart home display products, including the mirror signage MS75A-7BB, with built-in mirror functionality and media player for retail, hotel, salon, and other applications
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