Avisha Kassir has a long-standing reputation and track record that is renowned among the well-heeled and well-known. The luxury real estate firm leverages technology, accelerated marketing, and a concierge experience that is unparalleled.
Immersed in international luxury real estate and investment properties, Avisha Kassir’s contacts – both professionally and socially – often give the firm exclusive off-market listings for an added layer of privacy and discretion.
For clients who are selling, marketing is of the utmost importance. Avisha Kassir is known for laser focused, above-and-beyond buzz generation. Marketing a home involves incredibly elaborate promotional outreach campaigns. They include everything from glossy ads in high-end
lifestyle magazines to direct-mail sent to high-net-worth lists, even producing original drone shot footage in ultra HD of the property for its very own custom website with dedicated URL, and so much more.
Based on their “so much more” commitment, Avisha capitalizes on her network experience and implements the same accelerated marketing insider knowledge that led to her historic success of achieving over $100 million in sales on HSN. Before a property ever hits the Multiple Listing
Service (MLS), Avisha Kassir creates momentum by developing what is called a storyboard marketing plan.
During the development phase of the plan, the team works with the client to identify the best attributes of the house. Using these take-aways, Avisha and her team create a narrative that emphasizes gracious lifestyle. After creating a storyboard, the firm names the property; it is an old British tradition that Avisha has adopted.
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