In today's book marketing world, you can be sure that if you are an anon fiction author, you will no doubt be called to serve as your own marketing representative and promotions manager.
Times have changed so much that unless you have a marketing plan and strategy, along with a healthy oversized budget, the chances of you convincing a publishing house to sign you are like winning the lottery. Book marketing has changed dramatically and it is now a predominantly non-publisher area.

One reason for this may be found in a New York Times article. It stated that many of the biggest publishing houses needed to improve at picking the best sellers from those that were duds. As a result, the marketing was being handed over to the authors more and more due to the publishing houses bombing when it comes to picking good from the bad.

Book marketing today is changing by the minute and finding the right way for you may or may not work for your next release. If you have a book ready to hit the shelves, you will need to take a non-traditional approach to market it. This doesn't necessarily mean that you will need a budget the size of Texas to do so, but you will need a handful of sharp ideas and a belly full of determination to continue with it.

Simple internet tools such as social networking platforms will play a significant role in your book marketing. Couple the social network sites like Twitter and LinkedIn with other self-promotion such as blogs and websites devoted to you as an author and/or the book itself you need to hit the ground running with your book marketing strategy.

Different Angles To Take With Your Book Marketing Campaign

You will often find a lot of advice about how to market your book once you have finished writing it, but what about those with a book that is not selling? If this is the case, you will need to consider another book marketing strategy, as your preconceived ideas of what it will take to market your book successfully may need to be adjusted.

The way that book marketing is today is a far cry from the methods and strategies that were prominent 5 to 7 years ago. Today, the self-publisher is a larger group of authors than ever before, and this is growing daily in popularity. One reason for this is that social networking is a dominant part of life for a vast amount of the population. Advertising via social marketing is a relatively inexpensive way to market your product and a book is no exception.

The majority of internet users are familiar with finding information via any of the search engines online. Knowing how a consumer thinks can help you target them specifically with your book, which can help generate sales to a more purchase-primed audience. A website such as BayMar Publishing can guide your book marketing arrows at the consumers most suited to your product.

The opportunity to sell to a wider audience is now apparent with the popularity of the internet. Remember when book marketing only exists via book signings at your local bookstore. You should seek to saturate the market with your product and acknowledge that you are also a product that should be marketed. A strategy for your book marketing efforts can be found on websites like BayMar Publishing.

BayMar Publishing

BayMar Publishing is a small, independently owned and operated book marketing firm. They help authors from Canada and throughout the world realize their literary aspirations.

Their tiny but strong team of experts works tirelessly to elevate the works of their authors while inspiring other aspiring writers to pick up a pen.