The prominent types of lactose-free dairy products which are being adopted by the global population are milk, yogurt, cheese, ice cream, and others (milk powder, dietary supplement, spread, and cream). Lactose free milk market is anticipated to be the largest as the need to substitute traditional milk with lactose-free milk is growing exponentially.
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The lactose-free yogurt is expected to grow the highest during the forecast period, with popularity of the product as an on-the-go snack for millennials. The perception of consumers toward traditional yogurt is that it is already low in lactose levels, thus causing little to no discomfort in consumption. This acts as a major barrier in adoption of lactose-free yogurt. In areas, such as South America and Middle East and Africa, an increased adoption of lactose-free milk powder is expected, to substitute the regular use of traditional milk powder. The lactose-free milk category is expected to maintain dominance during the forecast period, while the trend of ice creams in lactose-free variant is gradually catching up.
Europe is expected to maintain market dominance in the lactose-free dairy products industry in the forecast period, owing to the increasing adoption of lactose-free dairy products by the majority of the population in the region. Asia-Pacific is expected to become one of the most lucrative markets for lactose-free dairy products in the forecast period. The Chinese lactose-free dairy products market is expected to drive the sales volume due to the competitively priced product offerings and growing enthusiasm in the consumers to switch to lactose-free dairy products. Stakeholders across South Africa are also showing an extensive degree of enthusiasm and exploring various arenas of investment for technologically advancing their industries to produce lactose-free dairy products.
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The competitive landscape for the lactose-free dairy products market demonstrates an inclination toward companies adopting strategies such as product launches along with business expansions. The major established players in the market are focusing on product launches and developments to introduce new lactose-free dairy products and expanding their product portfolios in order to generate public awareness about the same. Valio Ltd., Arla Foods, Nestle S.A., and Lactalis Group are some of the prominent players in the lactose-free dairy products market that have been actively involved with such strategies. The market is moderately consolidated with the presence of many medium to large-sized companies that compete with each other and large enterprises.
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