4th October 2021, New Delhi: Brand Liaison, India’s leading compliance company, has emerged as a leader in offering excellent product compliance services. “Athma Nirbar”, “Make in India”, “Vocal for Local” and “Local to Global” are prodigious initiatives especially in the current environment for a potentially robust future of manufacturing electronic products in India. Many experts and commentators have discussed and portrayed the possibilities of an innovative India. These novel initiatives shifted the focus onto homegrown products. This has brought in a new challenge for the burgeoning manufacturing industry – global competition.

Common question that always arises in times as this is – “What is the Government doing about it?” And the answer is “Government Regulations and Product Compliance”. The regulations introduced by the Government of India will definitely help the country take a giant leap towards achieving and establishing these prodigious initiatives.

Traditionally, in India, the importance of government regulations and product compliance have been looked upon as unavoidable law enforcement. The lack of awareness towards these regulations and adhering to it has always been a challenge historically. In India, government regulations have been introduced recently for Telecommunication products. In times to come, the government will also be introducing compliances for electronic products, especially the consumer goods. Currently, India is making rapid strides and is striving to adopt a holistic regime of regulations and compliances. Amidst this scenario, a prominent name that comes to mind when talking about BIS India services is Brand Liaison.

Brand Liaison helps manufacturers set up their businesses by obtaining necessary compliance and approvals, for instance BIS India. The company specializes in mandatory registration & certification services like BIS Registration, WPC Approval, ISI Certification, BEE Registration, TEC Certification, EPR Authorization (for E-Waste management), etc. which are necessary for products to be sold in the Indian market. Brand Liaison also provides assistance regarding the appointment of the Authorized Indian Representative (AIR) service to foreign manufacturers for representation in India. With prompt and cost-effective services, Brand Liaison has emerged as a leading BIS consultant in India.

When creating a product, manufacturers need to be aware of an array of regulations that could apply to them, such as services for BIS India. These might be related to things like harmful substances, documentation, labelling, or testing. The type of regulations can vary depending on the specifications of one’s product. So, it is advisable that all manufacturers speak to a product compliance expert or consultant in order to obtain compliance for their product. Alongside the mandatory compliances, there are also certain voluntary standards which can apply to a product. Hence, manufacturers should be aware of these as well. This is where expert BIS consultants like Brand Liaison come into the picture.