Pay-per-click (PPC) advertising is never dull and small to medium-sized businesses are starting to rely on effective Adwords Campaign Management UK services in 2023. One of the changes already experienced this year in terms of Google Ads is the cost per lead increase across the board. The increase has risen for ninety-one percent of industries in the first two quarters of 2023.

Another big change for Adwords campaign management in UK companies is how Google has ended their expanded text ads. These ads will end in June 2023. After years of manually writing, optimizing, and testing PPC adverts on Google, new search formats have been introduced, wiping away the need for expanded text ads, a format that has defined PPC for years. This year, Google is focusing on a new default advert type responsive search ad (RSA). This allows advertisers to provide numerous text assets and Google pieces them together to build an advert on serps.

Google introduced Similar Audiences, which complements the advertiser's reach. But starting in May 2023, Google has announced that Similar Audiences will no longer be available to new campaigns or advertising groups. It will be removed completely from all campaign targeting in August 2023.

“What we are seeing this year is new competitor advertising insights on search engine results pages (serps),” said Ben Cooper, the Sales Manager at Cartoozo. “Google expanded their advertiser verification program to provider users with transparency. “My Ad Centre” allows searchers to explore how advertisers reach them, a powerful tool that searchers access by simply clicking on the three dots next to an advert.”

Ben Cooper, went on to say “This is only a small handful of the updates Google is introducing this year. As a result, it is recommended for companies that are managing their own Adwords campaigns to seek the assistance of an experienced agency that is knowledgeable, experienced, and updated on the latest PPC trends to ensure the best results.”

Cartoozo remains a top digital marketing agency in the United Kingdom, backed by years of experience, multiple awards, and an excellent customer retention rating.

About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.