Cartoozo, a leading Pay Per Click advertising UK specialist, provides valuable information on the latest 2023 statistics. This leading digital marketing specialist caters to a global customer base, backed by more than ten years of industry experience, over one hundred active customers, and more than forty employees, providing first-class digital marketing services to help clients achieve long-term online success.

The company is seeing a higher demand for Pay Per Click (PPC) advertising in 2023 and feels that Google Adwords is the most in-demand PPC advertising solution right now. It is the most well-known and recognized search engine in the world. Google maintains a global market share of more than eighty-three percent and eighty-six percent in the United Kingdom.

Cartoozo advised that sixty-three percent of people have clicked on a Google advert at some point. The purpose of Pay Per Click advertising is to drive quality traffic to your website through clicks. At the same time, thirty-three percent of mobile advert spending goes to Google. Google also holds seventy-three percent of the paid search market, approximately $40.33 billion.

The company advised that forty-six percent of clicks go to the top three paid adverts in search results, proving that Pay Per Click advertising can help businesses grow and improve valuable exposure.

Ben Cooper, the Sales Manager at Cartoozo, said “Pay per click generates double the visitors you get with search engine optimization. We often recommend our clients start their online marketing campaigns with both PPC and SEO to improve visibility, quality traffic, and conversion rates quickly. With an average click-through rate (CTR) of two percent, pay-per-click advertising UK has proven to be highly effective.”

Research has proven that sixty-five percent of those looking to make a purchase will click on an advert, especially when searching for specific services or products online. It provides a competitive edge by meeting consumers' needs. Paid advertising campaigns drive sixty-five percent of clicks received by Google Ads, according to the latest Pay Per Click statistics.

Ben Cooper, went on to say “The average Google Pay Per Click Advertising UK has a conversion rate across all industries at 3.75%, while Bing follows with 2.94%. PPC offers a good return on investment and is useful to new and start-up businesses that are looking to improve brand visibility, driving quality traffic to their websites.”

About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.