Search engine optimization (SEO) has been around for years and continues to grow in demand with businesses of all sizes. More consumers are shopping online, which means more users are using search engines to find products, information, and services. This trend will continue for years to come, which is why its imperative businesses focus on their search engine optimization services needs in 2023.

One of the top SEO services provided to businesses is known as back linking and this remains an important ranking factor this year. Backlinks are links from an external website to your website. The more backlinks a website has, the higher it will rank. This is because Google and other search engines will see this as an authority and show the credibility of the information the website provides. Cartoozo, a leading search engine optimization services UK company offers manual backlinking services to ensure the highest quality backlinks without errors.

While keywords remain important, quality content is more important. Google will continue using keywords on web pages in 2023 to get a full understanding of the web pages and how to rank them. H1 headings and website content is essential and should include keywords in the title and body without overstuffing. Gone are the days of adding as many keywords into the text as possible. The team of content creators at Cartoozo provides high-quality, informative content, adding value for the reader and helping to boost ranking in Search Engine Results Pages (SERPs).

Google is constantly updating its algorithms with numerous updates introduced in the last three months of 2022. The focus of Google is to encourage quality content and minimize spam results. This resulted in many websites seeing an increase in rankings and then some saw a drop. It is important to minimize the impact of algorithm updates this year by providing valuable content that is relevant and can earn a quality backlink.

Ben Cooper, the Sales Manager at Cartoozo, said “This year is going to be dynamic in the SEO industry. Businesses need to stay updated with the latest algorithm changes and the best SEO practices to implement an effective strategy.”

About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com