We would never know about any product or service if it were not advertised. Advertisements are typically used to boost product or service sales. Strong sales aren’t possible without advertisements, they work in direct proportion.
Advertising has a significant economic impact because it notifies consumers about product and service options while also allowing them to compare attributes, entitlements, and price levels. Consumers and businesses frequently choose to purchase additional products and services when they have much more comprehensive information. Well, advertising provides economy, countless benefits, a few of which are:
1) According to the study, advertising stimulates the economy by propagating competitiveness
2) Helps in delivering product and service details to buyers,
3) Increased employment is bolstered by advertisements. Advertising employs nearly six million people in the EU, accounting for 2.6 percent of total EU employment.
4) It serves a useful purpose in the spread of technology.
5) Advertising fuels GDP
BTL is an abbreviated form of ‘Below the line’ marketing. The goal of below-the-line advertising is to reach a small, targeted audience. Brochures, direct mail, flyers, sponsorships, and email campaigns are examples of BTL marketing.
BTL activities are much more targeted and aimed toward specific customer groups. They are specifically tailored, with advertisements created with specific customer segments' demographic and psychographic characteristics in mind. The goal is to increase conversions, so the communication is highly individualized.
ADVANTAGES OF BTL ADVERTISEMENTS
1) Here are a few of the many benefits that BTL ADVERTISEMENTS have to offer:
2) Customers and brands have a direct line of communication
3) Create Brand Awareness by reaching out to your intended audience
4) This will make the brand stand out
5) It helps you build your brand's reputation, which will have an impact on your audience.
6) The benefits of BTL advertising include allowing your clients to believe in your product.
5 ECONOMICAL BTL ADVERTISING IDEAS
HOLDINGS AND POSTERS
Holdings and posters are both eye-catching forms of advertising. We see holdings and posters on our way back to home, college, or any other location, letting us know about the existence of a particular brand. To be more professional, it's not just holdings; it's also a large-scale display of the brand, whether it's a virtual screen display, billboard screen advertisements, or physical holdings.
One of the most common forms of below-the-line advertising is door-to-door marketing, which makes selling on a more individual basis. This strategy necessitates properly qualified salespeople who understand how to build customer loyalty and strike the right balance between perseverance and aggravation.
Insurance sales are an example of door-to-door marketing.
Advertising on wheels might sound weird or hilarious, but diving deep into it we get to understand how viable and efficient way it is to advertise. Cab advertising is a cost-effective and efficient way to promote your business.
This type of advertisement provides you with a comprehensive media channel with a limitless target area. It should come as no surprise that cab advertisements are traveling advertisements, as the cab is always in motion.
CASH UR DRIVE is India’s one of the top agencies which aim at cab advertising. Raghu Khanna, the founder, and CEO of CASHurDRIVE is the true mastermind behind such an impeccable idea.
Talking about the efficiency of this agency, CASH UR DRIVE reviews tell it all.
Well, before a movie begins, we must sit through several minutes of advertisements, which is exactly what a cinema advertisement is. Cinema advertising is one of the renowned and eye-catching advertising platforms. Clear audio and visuals help the message to reach the customers well. Cinema advertising is pocket-friendly and offers broader scope for the advertiser.
Buses are the most common mode of public transportation on Indian roads, and they transport a huge proportion of your target audience. Buses, as public transportation, stand out as one of the most effective advertising vehicles. On ordinary, bus advertising captures at least 50 pairs of eyes for your brand. CASHurDRIVE being one of the most effective advertising agency provides bus branding in the best way possible, it offers:
1) HOHO bus advertising
2) Corporate bus branding
3) Airport shuttle advertising
Railways are an option to travel chosen by many, hence advertising on the railway becomes a smart way of aiming at huge crowds. With a considerable amount of people traveling by railways, railway advertisements automatically reach a significant proportion of individuals.
This is how CASHurDRIVE provides the best railway advertising:
1) Inside-train promotions include water cups, food trays, and other promotional items.
2) Virtual ads on the monitors at the railway station.
3) Hoardings and billboards are installed in the immediate proximity of the railway station.
If you're looking for a cost-effective way to advertise, BTL MARKETING is the way to go. After shaking hands with BTL MARKETING, you will receive customer interaction and personalization of marketing services.