It's the type of content that appears on DOOH screens. Because of its versatility, many businesses prefer DOOH media. DOOH advertising is predicted to grow substantially over the next five years as more sites are converted into DOOH advertising and businesses take advantage of these sites. In the last three years, the number of DOOH screens in India has grown.
In India, there are around 60,000 DOOH screens. And it has surpassed 150 crores (INR), accounting for 3% to 5% of all OOH (Out of Home) advertising. It is estimated that it might be increased by 30-40%. This type of advertisement is becoming more popular in India as a result of new technology and industry development.
The company is coming up with new concepts with the use of DOOH advertising, such as customization based on the audience. Big brands are using newly created technology to target potential customers in specific regions and on specified days. DOOH advertising is gaining popularity in India for a variety of reasons.
Why is DOOH becoming famous?
It can provide a variety of services to clients based on their schedules. This will become well-known as a result of the business owner's preference for personalization. These adjustments include the graphics and content of the schedule, as well as weather, time of day, and other factors. For instance, you might plan the visuals of the material to correspond to the hours of the day. The following are the main reasons for becoming famous for DOOM advertising:
1. Having the ability to alter commercials is a plus.
2. It's much easier than using printing media.
3. Specific location
4. Audience engagement
5. Tracking of footfall
Having the ability to alter commercials is a plus.
DOOH advertising offers the best service to their clients by allowing them to change their commercials as needed. The business owner has the ability to adjust the advertisement based on different occurrences.
It's much easier than using printing media
DOOM advertising is more cost-effective than printing media. During the printing process, the advertisement may be based on the festival, and pamphlets may be made in big quantities. As a result, they won't be used for another advertisement. The advantage of DOOM advertising, in this case, is that you may alter your ad on the screen based on the date and hour.
This is accomplished through third-party integration, which provides DOOH with a real-time location-based audience. They can track and adjust the campaign based on audience segmentation and a targeted message.
It's a great way to figure out who your target audience is and how effective your campaign is. Companies, for example, are buying audience data from different sources and determining which ads are appropriate for customers. As a result, they divide the audience into groups based on their tastes and preferences. One of them is QR codes, which encourage interaction and allow businesses to retarget those customers.
Tracking of footfall
DOOH advertising can be used to match and track footfall in a certain region in order to better understand the target audience. In the retail industry, if a customer considers a campaign appealing then they visit the store.
The rising interest in DOOH
DOOM advertising aids the consumer in having more positive contact with the company. The display's quality attracts a larger audience. With the advancement of new technology, there are now more options for determining the target audience. Brands will be able to estimate the real-time viewer based on marketing judgement with the use of technology.
Furthermore, unlike print media, DOOH advertising is simple to implement and targets a specific audience. It can also interact with viewers using a variety of online media platforms, such as social media and mobile marketing, to enhance the viewing experience. As a result, OOH advertising is remodelled. Aside from the other advantages, DOOH advertising allows for customised commercials without having to spend money on printing media. As a result, the brand is able to save both money and time. Another factor is the screen's quality, which draws in more viewers. Screens, interesting content, and the power of intelligence help you target a certain audience more effectively. Additionally, marketers can communicate directly with their audience using DOOH screens.
About CASH UR DRIVE :
CASH UR DRIVE has been a market leader in outdoor advertising solutions since 2008. They have entered a creative advertising environment that allows businesses to communicate with their customers even while they're not at home. CASH ur DRIVE has over 14 years of experience in outdoor advertising and can provide a variety of services. Mr. Raghu Khanna, the founder of Cashurdrive. CASH UR DRIVE is one of India's first firms to supply advertisers with advertising space on autos, converting awareness and inspiration into interaction. They started with private vehicles and swiftly went to commercial vehicle branding with Uber, Mega, Meru, TABcab, Fastrack, and other firms before growing their company to other advertising mediums. You can also check out cashurdrive reviews on their website CASH UR DRIVE
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