Market Definition:

The emerging market opportunities for breakfast cereals appear to be conducive for the acceptance of convenience food in Europe and North America region. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on global Breakfast Cereals Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR 5% while achieving million dollar growth readily in the forecast period.

Market scenario:

With changing lifestyle and evolving dietary pattern, convenience food plays an important role in defining the consumers’ food choices in the modern world. The trend of consumption of convenience food began in western world and spread to other regions rapidly. Looking at the development of Asian countries, the increasing purchasing power of consumers, convenience trends are likely to remain significant. The increasing consumption of convenience food is driven by this desire to create more leisure time which means that consumers like to maximize their free time along with their disposable income and spend more time doing the things they value more.

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Key Players:
The key players profiled in the breakfast cereals market are Kellogg Co. (U.S.), General Mills (U.S.), Post Holdings Inc. (U.S.), and PepsiCo. (U.S.), Cereal Partners Worldwide (CPW) (Switzerland), Weetabix Ltd. (U.K.), The Jordans & Ryvita Company (UK), TreeHouse Foods (U.S.), and Nature’s Path (Canada).

Intended Audience:

Breakfast cereals manufacturers

Functional food manufacturers

Bakery & Confectionaries

Organic food & snack manufacturers

Retailers and wholesalers

E-commerce companies

Traders, importers and exporters

Latest Industry Updates:

November 2017 Kellogg Co. has made a collaboration with Nintendo to launch new breakfast cereal “Super Mario Cereal”

October 2017 Kellogg Co. introduced new breakfast cereals product under the brand name of “Chocos Fills” in India

August 2017 Nestle S.A. launched breakfast cereal under the brand name of “Ceregrow” especially for the kids

June 2016 General Mills, Inc. introduced their first breakfast cereal under the brand name of “Tiny Toast” in blueberries and strawberries flavored

May 2016 Kellogg Co. launched breakfast cereals under the brand name of “Raisin Bran Granola” and “Special K”



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Regional Analysis:

The global Breakfast Cereals market is segmented into North America, Europe, Asia Pacific and Rest of the World. Among all the region, North America region is estimated to retain its dominance throughout the forecast period of 2017-2023. The U.S. is the major country in North American region. It holds 50% market proportion in the global Breakfast Cereals market in the year of 2017. The growth of the Breakfast Cereals market in North America is expected to be driven by various factors. One of the significant factors for the rising growth of breakfast cereal market in North America is busy lifestyles of the consumers coupled with introduction of new product launch by the key players of breakfast cereal.