Facebook introduced new live video streaming feature, last August. It made a huge pitch and made a lot of sense to those who caught up on their near and dear ones on Facebook regularly. Facebook has now made the ‘Share’ feature richer to the user by adding a live counter option while sharing. This demonstrates the number of times the content was accessed and shared. Facebook came up with this special function in the ‘share’ feature only after 3 years of introducing the’ share’ button. But this time Facebook has learned the ropes and introduced the tracking feature right with this new element. This draws more people in to using Facebook. So now share and track the view counts for your videos and find out how popular your video is. See the number of views you got for your video next to Likes and Comments buttons.

Better User Engagement

The users now have better broadcasting option as they have the opportunity to air the video to their predefined groups and event pages. The videos get shared instantly and reach a large number of viewers through personal profiles. This additional feature has definitely increased the engagement levels of audience on Facebook. The audience’s reaction can be recorded live and the users can also employ live reaction pack. This lets the instant response for the video set in immediately to the users’ timeline.

More about the feature

1. With this enhanced feature, Facebook lets the user view the reruns and see the comments simultaneously.
2. Facebook is also working on a feature called five filter packs this will allow the users to make the changes preferred. This function still remains in a testing stage. The company is also making an effort by introducing the captivative component that will let the users doodle and draw on the videos.
3. Like in the Periscope users
4. The video map feature helps to discover Live Videos similar to the Periscope. On the basis of their Facebook friends’ interest and topics they like the videos can be shared by the initiators.
5. Apart from being able to track the live video views, the users can also see the actual users currently logged in and watching the video.
6. The Page Insights and the video library can also be used to the advantage of the users on the Facebook who have shared the live videos.
7. In fact all of the said features will soon be available on all iOS and Android based devices.

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