The introduction of the big live streaming apps has recently caused a lot of commotion in the markets. Live video streaming is nothing new, it has always been there around everyone for quite a long time. It is just turning the video on and using the portal. They are the result of increasing love of customers for video content as well as fresh content.

Recently a lot of brands have been quick enough to opt for ways of marketing like the live video streaming through apps like Periscope and Meerkat. These are very much the smartphone apps which means the videos will get filmed in the mobiles. Where the mobile phones and video are highly influencing our daily lives, it indirectly means the content gets exposed to a larger market range. This is where it is hugely different from the YouTube video streaming. Even though YouTube has large masses as audience and visitors, it cannot reach the new audiences pretty easily.

Videos are very much in style amongst most people and with cutting edge mobile connectivity as well as technology they have very much become an integral part of a marketing strategy. Live video streaming provide the brands the capability to share real-time content among their followers via Twitter or Facebook, directly fulfilling that appetite for visual content.

The live video streaming has thus become a marketing strategy that not only grabs the consumers’ attention but also manages to keep them engaged for more than a second. This tactic allows the customers to be a part of a brand experience. It allows the consumers to stay up to date with the most recent breaking news, concerts, sports events and much more than that!

Meerkat and Periscope are two apps that give you the opportunity to offer your target consumer lot with live stream videos from your mobile and to share it among the Twitter followers. It is nothing but pressing the ‘stream’ and you share an experience with your target audience right away. The consumers can write comments for your videos, and also relate with it.

You can select anyone of these, according to their features and your needs, the choice is absolutely yours. Some people prefer Periscope, and others Meerkat. It is simply up to your personal preference and choice.

If your brand embraces live video streaming, it will get introduced to a whole new target market altogether. It is simply a terrific marketing tactic of the future.

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