Today almost every person carries a smartphone in his pocket which allows them to perform almost any task, whether it’s writing an email, taking pictures, social networking etc. Well, all these tasks are done using a mobile application which can be downloaded from the respective app store. In fact today the sale of a smart phone somehow depends on the wide array of applications it can run.

There are different categories of apps like music, entertainment, social, gaming, health apps etc. in your app store. Among all the other apps, health related apps are becoming more and more popular. Today everyone is becoming health conscious but due to the busy lifestyle it becomes a little difficult to keep a track on the fitness. That’s why these health apps come in very handy, which help a person in maintaining their health using their mobile phone.

Well in recent times, with the invention of fitness tracking devices, people have become more aware of these apps. There is a wide range of fitness tracking devices available in the market today, which you can choose as per your needs. Moreover these fitness trackers have their own health apps, which are synced with these devices to give you minute by minute update about every step you took and every calorie you consumed.

Brands like Fitbit, Xioami, Sony, Nike, and Samsung have their own fitness tracking devices and apps that have helped thousands of people in keeping themselves in shape. Today brands are looking out for every possible way of targeting consumers, and this wearable technology is a latest addition in this sector. The data collected by these apps, is very authentic and advertisers use them in targeting their prospective customers in an efficient manner.

Companies engaged in producing health related items like organic food, fitness equipment etc. use these data to target specific consumers which are having any health issue or consumers who just want to keep themselves in good shape. Integrating wearable technology and marketing techniques have given brands a new way of approaching consumers in an efficient manner. Although this marketing tactic quiet new in the market but brands are doing everything to explore its potential which will surely help them then achieving their marketing goals in a much better way.

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