Instagram is one of the leading photo and video sharing social networking platform which has over 400 million active users across the globe. It’s a free mobile app that is compatible with Android, iOS and Windows phone. One of the distinctive features of this app is that photos-video taken using this app will be confined to square shape or 4:3 aspect ratio, moreover you can also use digital filters which you can use to enhance the image quality.

In year 2012, Instagram was taken over by Facebook which led to some major changes in this app. Earlier Instagram was an advertisement free platform, but with some recent changes in this freeware new features have been added like now you can upload photos in 16:9 aspect ratio, new filters and the Instagram Advertisements which is one of the most talked digital trend of year 2016.

Instagram is offering paid advertising opportunities to companies and advertisers so that they can pitch customers in more creative manner. Earlier these services were only available to the U.S brands, but now the company has added over 30 countries that can advertise their products on this platform and by the end of this year, Instagram will be expanding its market base to several other countries.

The advertising infrastructure of Instagram is same as Facebook, but it is now easy for advertisers to target their message more effectively and target their potential customers in more specific manner. Beside this advertisers now have access to new ad formats that will help them in reaching variety of marketing objectives. These new ad formats will also help people in learning something that interest them and they can even shop for that product right from Instagram.

Businesses today whether engaged in fashion, electronics, automobile etc. are testing these new capabilities and till now the results have turned out to be positive. Many companies have been able to achieve their marketing objectives using Instagram as their advertising platform. One thing that separates Instagram from other social media platform is that it is more creative and involves very less content.

These things helps in creating highly unique advertisements that have power to touch, inspire and move people to go through these ads. Instagram ads have proven to drive strong branding results and almost 97% of measured advertising campaigns done on Instagram have generated significant lifts in ad recall. So if you looking out for a highly creative advertising platform, then Instagram will surely solve you purpose.

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