Among all the other social networking portals, Pinterest a little different platform. It allows users to share and discover new interests by pinning (posting) them on a board (i.e. is a collections of pins usually with same theme). Well these pins can be browsed and shared by other users also. Using the concept of visual orientation, Pinterest is mainly focused on the person’s daily lifestyle. Well the main goal of social network is “to connect everyone through the things which they find interesting”.

And Pinterest is the best place do to so, people upload photo and videos or pin different things which they find here or anywhere on web and they can pin it using the Pinterest bookmarker. And just like all the other social networking portals you can also like, comment, share and follow on different boards and pins created by other users. Moreover users can also share their pins & boards on other portals like Facebook, Twitter, Via Email, or they can directly embed them in their website.

Pinterest is a fastest growing platform and has surpassed several other social networking portals. With its increasing popularity, several brands have made Pinterest as a part of their marketing campaign which have given them access to know consumer physic in a better way. Small businesses are capitalizing this opportunity by marketing their products on Pinterest and increase their customer base. Moreover Pinterest has also introduced buyable and cinematic pins which have made marketing products more creative.

These cinematic pins consists of compelling images and infographics containing information regarding the deals and discounts, once the user start scrolling, these pins are set into motion. Some major international brands like the Gap, Nestle, L’Oréal, Unilever etc. have already tested this out, and it has been proven to be a success. Cinematic pins advertise the products and Buyable Pins allow the users to purchase that product without leaving the Pinterest app.

Any post with Blue Buyable Pin can be purchased; the customer can swipe through different sizes, colors and can make the purchase within the Pinterest App. With the introduction of Buyable pins, Pinterest has really taken the e-commerce business to the next level. Till now Pinterest has over 30 million buyable pins from major retailers and this number is increasing day by day.

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