The perfect blend of spices, a dash of delightful flavour, and loads of goodness- all packed in one box- only at Suhana! Suhana has the title of being one of the most loved brands in India as they supply foodies with irresistible spices that add flavour to food and life!
Creative Splash agreed to make the recipe for generating eye-catching content for Suhana. We spilt the beans and came up with fun and catchy ideas. Suhana filled our basket with their new range of ‘Cuppa’ instant food mixes. We had many products on the table and that also gave us a spacious cooktop to make yummy videos!
What happened ahead of that? Let’s see-

The Challenge-
Suhana is a big name in the food industry. The Cuppa range was making its grand entrance in the ready-to-eat food industry and we had to make sure that all the eyes were glued to it. In minimal time, we had to take maximum efforts. The main challenge was to introduce the products in less than 10 seconds for the Cuppa range and make the videos in a crisp timeline, so as to cater for the target audience. Suhana introduced the line with a colourful scheme. Right from finding colours that would complement each other, the queue was quite long.

The Provision-
Fun and colourful power-packed videos!
Okay, that was just a compressed version of what we meant but to extract our ideas from the file, we mixed and played with 3D and lots of motion graphics. The line of products had a range that included instant Poha, Jeera rice, Dal Tadka, Dal Khichadi, a great Veg Kadai Mix, and much more. We built some scenarios, gave it a mini storyline, made 3D models of Suhana’s star cast, and got the show running.
Innovative, catchy, fun? What could it be? A medley of stop-motion video and little motion graphics adorning it! Yes! A playful theme was already set by the ingredients that danced their way onto the kitchen top. We made them appear one by one using stop motion and we also added some VFX- especially minimal motion graphics to make it even more joyful. For eg- To exaggerate the process of mixing, we added circular hand-drawn elements that orbited along with the ladle. The ingredients were already colourful and we pepped them up even more by dressing them in lens and light flares. The Suhana Veg Kadhai Mix video played through a splash of visual treatments, fun elements and ultimately, lovely taste!

The Cuppa range was fit in short promotional videos, and we decided to use 2D, 3D and motion graphics to make the most out of it. These videos ran for 10-20 seconds while sticking to the motive- maximum outcome in minimum time. The Cuppa range and the videos had one common point- they were made for people having less time on sleeves. A quick recipe and a quicker video struck the chords of the audiences’ hearts!
For every product, we had a direction: for example-
For this film, we made a series of perfect pairings of friends and gossiping, movies and popcorn, and so on. The final slide revealed the match of Jeera Rice and Dal Tadka. What we did here was the usage of motion graphics and 2D animation to bind the script together. In 18 seconds, we wanted to demonstrate the connection between each of the elements in correspondence with the other and then, in the end, we presented an amazing mix of Dal Tadka and Jeera rice in the form of Suhana’s Cuppa range. The colour palette for this video was bright and lively so as to keep up with the tone of the video. The yellow colour indicates creativity and optimism while the purple one drives enthusiasm.

With a run-time of 9 seconds, we made a cool 3D video for Suhana’s Jeera Rice! Keeping the timeline to a single-digit number, we showed how the process is as simple as it looks and it actually takes the least amount of time! The scene opened with the 3D model of the product popping in and as the lid opened, the tastemaker paved its way out. We wanted to get the perfect blend of 2D and 3D for making the water flow smoothly. And thus, to make it realistic, we rooted for water simulation. We extensively used 2D particular as well. The lid then sat back on the bowl and the dish was ready. Using such apt graphics, we proved that the process of making Cuppa was very easy and a great choice.

Here, we created a scene that would be extremely relatable- thereby increasing connection with the frame. The happy trip turned not-so-happy when the car crashed and indeed, that stole a lot of time and energy. Starting with that note, we established the need of having something instant and easy. We put in the limelight Suhana’s products like Dal Khichadi and Masala Dal Khichadi. 3D models of the Cuppa bowls were designed and colour schemes of the background and elements were set in contrasting yet attractive tones.




The Outcome-
Suhana ran their campaign using these videos. The Cuppa range was new in the market and we gave Suhana what they wanted- excitement! The videos ran for a short span of time but communicated the purpose, and attracted the crowd. Suhana could reach its target audience with our videos. They used the videos on their website and social media and that helped them gain more engagement and promising sales!