The Marathi Digi-Madhyam App- Summary to Memory!
The Sakal MDM App has been a ray of hope for all the students hailing from the SSC board covered by the dark clouds of the pandemic and geographical restrictions. Recognizing the problems faced by the students of Marathi and Semi-English medium schools, Sakal MDM App came to the rescue with summary videos of every chapter and every subject, recall sections and revisions. To ensure that everyone benefits from the app, the app was built and launched at minimal prices, promoting usability for all.

Creative Splash and Marathi Digi-Madhyam App have been associated with creating content that led to an educational turnaround! While MDM App concentrated on providing the students with quality content, we at Creative Splash diverted our attention to making Promotional and Fundraising Videos.

Let’s take a look at how that went-

The Challenge-
There was a lot of competition in the e-learning sector, and that rose in the light of the pandemic. With the e-learning space being shared with dedicated online education companies, it was a task to make videos that would stand out. Ahead of that, we also had to make the videos blurring the issues of pandemic and focusing on the benefits of tailormade content for students of Marathi medium.

The Provision-
An amalgam of 2D and Motion Graphics that walked the audience through the statistics and obstacles faced by the students of Maharashtra, and then, the smooth pathway to success using the Sakal MDM App! We highlighted the features of the application while having a CTA of ‘gifting the gift of education’ to the pupils. Well, this is just a brief summary of what we did. Let’s have an eagle’s eye view over our project timeline and see what went in to get such an outcome!



Our first brainstorming session for this project started with the word, verb- ‘Imagine’. Literally, our script and the process started with imagination and that was placed beside reality to highlight the differences. We started off by getting our antennas active and finding the statistics. After having the data, we introduced a student, and the number kept on multiplying as we zoomed out from an individual to the entire state of Maharashtra. Our plan was to show the unavoidable setbacks faced by the students. The arrows of snags hit the students as they walked their path to quality education, and with each arrow (which were a representation of obstacles), students were obstructed from getting satisfactory teaching. To indicate the increase in the void between these students and easy learning, we placed the students and doorway to education on the same plane. The ultimate destination of the students drifted apart as the hurdles increased.



To exaggerate the frame, we built the set on a dull and gloomy brownish background. All of our characters in this film were animated by our talented team, and the sequence was made without disturbing the minimalism and simplicity of the video. As the details of the face were comprised of line elements, we put extra attention to altering them as the scenarios demanded. Actually, the minimal line expressions also gave the animation team a reason to express more using the body language. For example, to show the helplessness of students, we altered the body structure of the students, and made them bend from the back. They walked looking down, tired and sad. On the contrary, as Sakal MDM App came in, the backs got straight, the heads got high and confidence walked down the aisle.



By doing this, we got the users acquainted with the perplexities faced by these students. To overcome these obstacles, it was time to welcome our protagonist- the Marathi Digi-Madhyam App. As we entered the sphere of e-learning, the first thing that came to our mind was the internet. The internet has the capacity to overcome barriers and deliver educational needs to students. The same thread of the internet got the students closer to academics as the students could rejoice with the educational material provided by the MDM App!



By doing this, we got the users acquainted with the perplexities faced by these students. To overcome these obstacles, it was time to welcome our protagonist- the Marathi Digi-Madhyam App. As we entered the sphere of e-learning, the first thing that came to our mind was the internet. The internet has the capacity to overcome barriers and deliver educational needs to students. The same thread of the internet got the students closer to academics as the students could rejoice with the educational material provided by the MDM App!



In the end, we had to add a call to action, requesting the viewers to gift the app to a student in need. We didn’t want to maintain the fine line between a request and an order, so we gently packed a 500 rupee note in an envelope, and that envelope landed on the phone of the student, yielding his happiness!

The Outcome-
The moment we got the MDM App in the scenario, we looked after the fact that the dark setting that was seen in the first part of the video flipped into a bright and optimistic blue colour, and a positive aura was automatically established! We selected a colourful palette for the video, so as to maintain the jolly feel of schooling. We didn’t want the audience to relate education with lousy and sloppy colours and therefore, we decided on filling bright playful colours! Now, rather than making a collage of features of the app, we fit all of them in a tab that promoted the concept of learning online. Remarkable education was available at the disposal of the students at their fingertips! PDFs, audio lessons, holistic development tutorials, revisions and whatnot was packed in the MDM App, and the ease of access was elaborated by packing the plan in a tab.
The MDM App was loaded with facilities that would promote fun learning and express that, we had a group of students coming on to the screen in different windows, but sharing the same smile and joy as they had education delivered to them, along with happiness!