The collaboration display market is projected to reach USD 957 million by 2026 from USD 700 million in 2021; it is expected to grow at a CAGR of 6.4 % from 2021 to 2026.

Major drivers for the growth of the market are surged demand for collaboration displays in educational institutions and corporate offices as well as increase in remote and hybrid work models amid COVID-19. The increased digital transformation throughout the globe and adoption of ever-changing technology is also a reason for the increased demand of collaboration displays in corporate offices, educational institutions, and government organizations.

The collaboration display companies are Sharp (Japan), ViewSonic (US), Cisco (US), Microsoft (US), Smart Technologies (Canada), Google (US), LG Electronics (South Korea), Samsung Electronics (South Korea), Avocor (US), IBV Solutions (Switzerland), BenQ (Taiwan), Panasonic (Japan), Luidia (US), Qomo (US), Hitachi (Japan), Senses (India), Newline (US), Sony Professionals (UK), Planar (US), InFocus (US), Promethean World (US), Clear Touch (US) and Elo Touch (US).

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Driver: Remote collaboration necessitated by COVID-19 pandemic:

The global spread of COVID-19 has impacted business operations worldwide. At the same time, remote working has emerged as a key trend for organizations worldwide. Collaboration displays help people from different places to connect, and share, understand, and discuss work. By using these displays, teams located in different parts of the world can collaborate for projects. Moreover, presently, it’s common for multinational corporations to have factions of various teams located across different geographies. Remote collaboration is an ideal solution to limitations imposed by distance. Collaboration displays facilitate collaboration from centralized locations, such as headquarters of a company.

Opportunity: Government funding for installation of interactive displays in educational institutes:

Government funding is playing a crucial role in the adoption of interactive displays in schools across countries. For example, the US Department of Education's Office of Special Education Programs offers technology grants for children with special needs, which also includes the installation of interactive displays in schools. Lately, governments of multiple countries have been supplying interactive displays to non-profit organizations and state schools. Apart from governments of different countries, leading companies, such as SMART technologies and Promethean, are also involved in the funding of interactive displays for educational institutions that cannot afford them.

Challenge: Reluctance among professionals to switch from traditional to advanced technologies:

Traditional whiteboards are easy-to-use products with no technology to operate. On the other hand, collaboration displays are technology-based and integrated with various technologies. Professionals need to be trained to operate collaboration displays and have to be made aware of their various features. However, many professionals, teachers, in particular, are reluctant to spend additional time to understand the product. This, in turn, acts as a challenge for the growth of the collaboration display market.

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