 What is digital marketing?
“Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.”
Digital marketing is the use of digital channels to promote a brand and connect with potential customers.

Types of Digital Marketing:
There are many types of digital marketing, including:
• Social media marketing
Involves engaging with people on social media platforms like Facebook, Twitter, and Instagram to build brand awareness and drive traffic.
• Search engine optimization (SEO)
A marketing tool that involves activities to optimize a site's size. SEO can include using inbound links, also known as backlinks, to increase a site's ranking.
• Pay-per-click (PPC)
A type of paid advertising where a fee is paid each time someone clicks on an ad. These ads appear at the top of search engine results pages (SERPs) and are often labeled as "Ads".
• Email marketing
Involves sending promotional messages to a list of recipients. Email marketing can be more effective when the list is segmented and targeted messages are sent based on the audience's interests.
• Content marketing
Involves creating content that is a key component of an optimized page.
• Affiliate marketing
A tactic where someone makes money by promoting another person's business.
• Influencer marketing
Involves working with an influencer, such as a celebrity, industry expert, or content creator, in exchange for exposure.
• Marketing automation
Uses software to power digital marketing campaigns, making them more efficient and relevant.

 Advantages of Digital Marketing:
1. Better Brand Awareness
2. Wide Customer Reach
3. Increased Customer Engagement
4. Real-Time Customer Feedback
5. Data-Driven Decision-Making
6. Greater Market Share
7. Cost-Effectiveness
8. High Return on Investment
9. Competitive Advantage
10. Boosted Sales

 Scope of Digital Marketing:
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
While TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online. As digital marketing initiatives continue to grow at a brisk pace, the number of jobs in the field is naturally increasing.
This article will cover the various topics and digital marketing niches’ that will help you explore the various career opportunities in the field, including:
• Digital marketing analytics
• Social media influencers
• Video remains king
• Artificial intelligence
• Augmented and virtual reality
• Omni-channel marketing
• Content to become more interactive

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