Billions of words have been written on Search Engine Optimization or SEO. Write SEO explanation in Google and you will find millions of search results. No surprises here because SEO indeed has come a long way ever since it was conceived about a couple of decades ago.



The simplest SEO explanation says that it’s a process that allows a website to be more accessible to search engines and more relevant to the user of the search engine. To explain very simply – when someone searches using keywords the search engine sends out crawlers to find out the websites that have the keywords. Each website has a page rank assigned to it. The search engine results page displays all the relevant websites (that match the typed keywords) where the arrangement is as per higher page rank score.



Of course, things are much more complicated than this. Search engines have their own brand image and so they try and ensure that only relevant websites are returned in search results. Otherwise the user wouldn’t find any use of online search.



For this purpose Google and the other search engines use algorithms that they keep on changing every now and then. When you dig deep into SEO explanation you will find that all the top search engines have ways to assign page ranks and this is where SEO comes in. Every search engine assigns higher page rank to those websites that have relevant and fresh content.



Page rank also goes higher for a website that has its link showing in a relevant and established website. For example, if Yahoo shows a link to a website on its homepage then the page rank of that website goes higher. This is because search engines think that when a reputed website like Yahoo links to a website then that website has to be good.



However, when you go through SEO explanation you will also find that SEO takes time. To earn a high page rank from top search engines a website has to deliver quality content and links day in and day out and for months on end. And even when a website continues to do well over months the page rank improves gradually. There is no scope of sudden fame in SEO.



Today SEO experts are also using social media, mobiles and a wide list of online marketing tools to enhance the page rank of their client websites. While there were many SEO experts that attained temporary success through unethical and manipulative SEO practices the top search engines have successfully thrown them off.



With SEO and improved page rank a website not only gets more visitors but they are more targeted visitors. This means a lot to any website because when the audience is targeted converting them into customers is that easier.



This is more or less the most basic SEO explanation. If you have a website and you want SEO done for it then you need to know more. Use the internet and you should have enough information shortly.

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