Application-release automation (ARA) tools include the process of packaging and deploying an application across various operating environment. It also enables updation of existing application from faster product development. ARA solutions combine the deployment automation capabilities with environment management and modeling tools for efficient application/process coordination.
The growing need for low costs, flexible, and scalable DevOps processes and need for complete process security in different environment physical, virtual, or cloud has led to growing adoption of ARA tools by enterprises. Other factors boosting the growth of application release automation market include increase in applications operating in dynamic IT environment, increasing complexities in operating applications, and growing need for continuous and accelerated Time-to-Market (TTM). However, lack of awareness on application release automation tools and dependence of enterprises on legacy processes challenge the market growth prospects. The report segments the application release automation market on the basis of type, component, verticals, and region.
Based on the type, the market is segmented into on-premise and cloud. The on-premise deployment type holds the highest share owing to the growing demand by organization that deal with critical user credentials. These organization are increasingly deploying low cost tools that are compatible with the on-premises infrastructure and offer complete security solutions.
Based on component, the market is segmented into managed services, training, consulting, and integration services, support and maintenance, and tools. Currently, the training, consulting, and integration services segment is the most demanded component among enterprises. However, managed services segment is expected to increase during the forecast period.
Based on vertical, the market is segmented into IT & Telecom, BFSI, manufacturing, media & entertainment, retail, healthcare, and others. Among these, the IT & Telecom segment is estimated to hold the highest share in 2017. The growing user base and growing penetration of media and digital content technologies propel the growth of application release automation tools within the IT & telecom segment.

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Key Players
The key players operating in the application release automation market are are CA Technologies (US), Microsoft Corporation (US), IBM Corporation (US), Red Hat, Inc. (US), XebiaLabs, Inc. (US), Micro Focus International PLC (UK), BMC Software (US), VMware, Inc. (US), HP Company (US), and MidVision Limited. (UK).
These players are largely adopting strategies such as mergers & acquisitions, partnerships & collaborations, and new product launches to increase their shares in the global application release automation market. For instance, in 2018, Red Hat acquired CoreOS for USD250 Million so as to accelerate the adoption and development of the hybrid cloud platform for modern application workloads.

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Regional Analysis:
The global market for application release automation is estimated to grow at a notable rate during the forecast period from 2018 to 2023. The geographical analysis of application release automation market is done for North America, Europe, Asia-Pacific, and the rest of the world.

North America is expected to dominate the application release automation market from 2018 to 2023 owing to the presence of advanced IT infrastructure, high concentration of market players in the region, and availability of proficient technical expertise. However, Asia-Pacific is estimated to grow at the highest CAGR during the forecast period.

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