Gluten-free Pasta Market—Global Opportunity Analysis and Industry Forecast (2024–2031)," Meticulous Research® projects that the global gluten-free pasta market will reach $1,507.2 million by 2031, growing at a CAGR of 7.7% from 2024.
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Drivers: Demand for Healthier Options and Celiac Awareness
The market’s growth is fueled by an increasing preference for gluten-free diets due to health benefits, the rise of celiac disease awareness, and the convenience offered by ready-to-eat (RTE) foods. However, market expansion may be tempered by high prices and availability constraints.
Opportunity for Growth through Innovation
As food technology advances, new methods for producing gluten-free pasta with improved taste and texture are opening up opportunities for industry players to cater to a health-conscious market.
Market Trends and Consumer Preferences
Consumers are increasingly inclined toward healthier, specialty foods, which continues to drive demand for gluten-free options. This shift is especially evident among millennials and Gen Z, whose interest in dietary wellness is fostering significant demand for gluten-free pasta.
Competitive Landscape
The competitive landscape of the gluten-free pasta market includes major players such as Barilla G. e R. Fratelli S.p.A. and Dr. Schär AG/SPA, as well as smaller, regional brands. These companies are capitalizing on the rising demand for gluten-free products by offering an array of pasta options and focusing on quality and innovation.
Product Type and Distribution Channel Focus
In terms of product type, brown rice pasta is expected to lead in market share by 2024. Supermarkets and hypermarkets, as leading distribution channels, provide consumers easy access to gluten-free pasta and are expected to dominate this sector.
Geographic Insights
Europe is anticipated to hold the largest market share, followed by North America and Asia-Pacific. Europe’s leadership in the gluten-free pasta market can be attributed to high health awareness and the availability of gluten-free foods across well-established retail channels.
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