Meticulous Research®, a leading global market research firm, has published its latest report titled “Pet Supplements Market—Global Opportunity Analysis and Industry Forecast (2024–2031).” According to the report, the pet supplements market is expected to reach $4.68 billion by 2031, growing at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

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Market Dynamics and Growth Drivers

The pet supplements market is expanding rapidly, driven by factors such as the increasing ownership of pets, growing awareness of pet health, and the trend of pet humanization. The availability of diverse pet supplements is also supporting this growth. Additionally, the rising demand for organic and natural pet supplements, coupled with emerging markets in Asia-Pacific and Latin America, presents significant opportunities for market participants. The surge in demand for customized pet supplements and the rise of online retailing and e-commerce platforms further contribute to the market's expansion.

Competitive Landscape

The pet supplements market is characterized by a moderately competitive environment, with a mix of global, regional, and local players. Key players in the market include:

Mars Inc. (U.S.)
Bayer AG (Germany)
Blue Buffalo Company, Ltd (U.S.)
FoodScience, LLC (U.S.)
Four Paws Inc. (U.S.)
Nestlé Purina PetCare Company (U.S.)
Nutramax Laboratories, Inc. (U.S.)
Virbac Corporation (U.S.)
The Higgins Group Corp. (U.S.)
Novotech Nutraceuticals, Inc. (U.S.)
Forza10 America (U.S.)
NOW Health Group, Inc. (U.S.)
Kemin Industries, Inc. (U.S.)
Zoetis Services LLC (U.S.)
Market Segmentation Insights

The pet supplements market is segmented by type, form, source, pet type, function, and distribution channel. Below are the key highlights:

By Type: The multivitamins segment is expected to dominate the market in 2024. The growing focus on preventive health for pets, coupled with the aging pet population, drives the demand for multivitamins to address nutritional gaps.
By Form: The chewable segment is anticipated to hold the largest share in 2024, as these products are easy to administer and more palatable for pets, enhancing their attractiveness among pet owners.
By Pet Type: The dog segment is projected to lead the market in 2024, owing to a rise in dog adoptions and an increased demand for premium dog supplements.
By Function: The hip & joint segment is expected to hold the dominant position, driven by the aging pet population and the rising prevalence of joint health issues in dogs. Supplements containing glucosamine, chondroitin, and omega fatty acids are particularly popular in this category.
By Distribution Channel: The offline segment is projected to hold the largest share in 2024, due to the convenience and accessibility of in-store shopping for pet owners.
Geographic Overview

This report analyzes key regions and provides an in-depth market analysis across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

In 2024, North America is expected to dominate the global pet supplements market. This region’s substantial market share is attributed to several factors, including high levels of pet ownership, increasing expenditures on pet health, and a growing preference for premium and customized supplements. The U.S. is expected to account for the largest share in North America, with 86.9 million households owning a pet, according to the American Pet Products Association’s National Pet Owners Survey (2023).

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