Rising demand for ready-to-eat food products due to the growing number of working women around the globe is projected to foster the market growth of the red berries. Lack of time and wide availability of the frozen fruits is increasing popularity of the red berries which is further expected to augment the market growth of the red berries. In addition to this, rising awareness regarding the health benefits of consuming red berries is again projected to foster the market growth.

Market Opportunities

Growing demand for organic red berries due to rising health-conscious consumers around the globe is expected to offer potential growth opportunities to the market of the red berries. Moreover, the growing adoption of organic farming around the globe is another major factor that is expected to propel the market growth of red berries. According to the Organic Without Boundaries, in 2017, organic land area increased on all continents, a total of 69.8 million hectares of land were organically farmed. This figure represents a twenty percent growth – the largest ever recorded – over 2016 numbers.

Market Restraints

Factor like some of the red berries may contain pesticide residues as various farmers produce fruits and vegetables with a high level of pesticide residues is expected to hamper the market growth of the red berries.

Key Takeaways

On the basis of region, Europe region dominated the global red berries market in 2019 with a 39.6% of market share in terms of value, followed by North America and Asia Pacific respectively.

On the basis of product type, juice concentrate segment dominated the global red berries market in 2019 with 35.0% of market share in terms of value, followed by frozen and puree segment respectively.

Market Trends

The ongoing trend of westernization is shifting preferences of consumers towards flavored alcohol especially Millenials. This trend is expected to augment the market growth of red berries. For instance, in March 2020, Smirnoff launched new sugar-free hard seltzer. Its latest release includes red, white & berry hard seltzer. The zero-sugar, the limited-time offering is a canned, malt beverage holding 90 calories and an ABV of 4.5%. A growing number of consumer visiting bars and clubs coupled with the increasing popularity of flavored drinks is further expected to foster the market growth of the red berries.

Partnership and collaboration among major players for expanding their footprints in the market is a major trend. For instance, in April 2020, Pairwise, a food tech company, and Plant Sciences, Inc. (PSI), a berry breeder and agricultural research company, announced a collaboration to offer new types of berries for people looking for variety in their product choices. Such partnerships and agreements are expected to foster market growth.

Red Berries Market - Impact of Coronavirus (Covid-19) Pandemic

Despite strong demand for basic food products such as dairy products, supply chain disruptions has prevented dairy farmers from getting their products to market. The dairy business is expected to have higher impact of the current crisis as milk products are highly perishable. This is expected to impact demand of red berries from this sector.