Mobile Cloud Computing is the amalgamation of cloud computing, wireless networks and mobile computing to fetch enhanced computational resources to network operators, computing providers and mobile users. Cloud computing has importantly highlighted the improvements in technology. In the past few years, the increasing dependency on the use of cloud technology and the upsurge in mobility has resulted in remarkable improvements in the cloud. This is due to the development of a new technology called as mobile cloud. The development of mobile cloud is the result of the prompt progressions happening in the cloud arena along with the availability of proficient mobile devices in the market. With the increase in demand, cloud computing has developed to give space for the growth in the mobile cloud era that offers continual access to the cloud-based services and applications just through any mobile device such as tablets and smartphones. The mobile cloud market has considerably combined the overall offerings from the telecom network operators, application developers, cloud vendors and merchants to significantly benefit the users including consumers and enterprises.

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The rising demands from the customers and the comfort in delivery of competent cloud-based apps are boosting the growth in the global mobile cloud market. The rapid improvements in the mobile cloud based apps is the main cause for substantial expansions in the mobile cloud market. Mobile cloud-based apps have facilitated the users with suitable apps that offers required necessary information improving their productivity. This real-time information retrieved via applications on mobile devices can be used for professional or personal purpose, thus, allowing flexibility in work. Therefore, mobile cloud has significantly redefined the usage of mobile phones with the combination of cloud services to offer users with an upgraded experience through the facility of diverse promising applications. The use of mobile cloud is an essential growth strategy for businesses seeking forward to augment enterprise mobility. Due the scalability, flexibility, data synchronization and ease of integration offered by mobile cloud the demand for it is increasing.

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The key forces propelling the market are the improved network connections, developing requirements for centralized data management, diverse usage of smartphone and the growing use of HTML5 technology. However, due to challenges such as lack of awareness among people limits the adoption among consumers. Although data security being a prime concern, enterprises are the prime adopters of mobile could technology.

The global mobile cloud market is segmented by application into gaming App market, utilities App market, business & finance App market, productivity App market, healthcare App market, entertainment App market, travel & navigation APP market, education App market, social networking App market and other App market. Further, the market is also segmented on the basis of user type i.e. consumer market and enterprise user market. The global market for mobile cloud is bifurcated by regions into Europe, North America, Middle East & Africa, APAC and South America.

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In terms of market size, Europe holds the largest share whereas, it is anticipated that APAC and North America will take off the global mobile cloud market in the near future. Some of the leading market players in the market include Amazon Web Services, Oracle, Eucalyptus Systems, Apple, Inc., Salesforce.com, Akamai Technologies, Inc., Microsoft Corporation, Rackspace, Inc. Google, Inc. IBM among others.

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