We can't regret the fact that these days, viewers are likely to seek more diverse viewing options than they get on OTT platforms. People watch the content on their desired devices such as mobile, smart TV, laptop, gaming consoles, and other connected devices.
Traditional TV lacked the choice that the consumer wants to watch and also forces them to pay for that content they never watch. That's how the relationship of people with television has changed.
So, does that mean OTT will supersede television content viewership soon?
Well, there might be a possibility that television isn't going to wane shortly. But the time spent watching the television content is bound to face a shift. So, here we'll get to know why the over-the-top (OTT) platform is a great choice for you and how OTT SaaS providers in Canada like Enveu are a great way to start your streaming platform.
Why Use an OTT Platform? - The Breakdown
The reason why the OTT platform is taking over traditional TV broadcasting is because of the following reasons.
More is the easy one – This is incredibly straightforward in that people want to watch more videos, spend more hours, and have more viral moments from a unique perspective.
Everywhere is equally easy – The viewers want to stream the content whenever they are and not just on the television but on their other desired devices like computers, mobiles, etc. Around 60% of people using both satellite and streaming services are thinking to cut down their satellite connections.
For less – Everyone wants to do everything for less. There is a need to get your content in the eyes of the viewers that they value. So are you delivering the content in a way that let the viewers know if they're getting a deal?
But how all these can come together? Solution: OTT platform
Over-the-top is better known as OTT used to define how content providers are broadcasting the content directly to the viewer over the internet. It delivers the content through video on demand and bypasses the traditional way of broadcasting content.
OTT is more appealing to viewers with the luxury of being on the viewer's schedule. Moreover, the users don't have to pay for the content that is mostly available on the internet. Consumers can stream the content on any of the supportable devices.
As more and more consumers are getting converted to OTT over traditional TV viewing options, smart marketers are allocating more resources & budgets towards OTT platforms like Enveu for creating their streaming apps.
Top 3 Reasons OTT Platform Better as Compared to Satellite
Let's check out some of the top reasons why OTT is a great choice over satellite or cable.
1. Enable content to be at more places at once earlier
There was a time when the content would've been regulated to a slot time on the television station. However, if the viewers missed watching the content, then you have to suffer from viewership.
One of the best things about the OTT platform is the ability to navigate around this bothersome eventuality. OTT won't stop you, and you have the freedom to watch anytime you want without missing it.
This is also a reason that with OTT, the options for content are endless, and the viewers aren't bound to any specific period.
2. OTT is "out of the box"
OTT platforms allow the viewers to stream the content across many different platforms versus TV providers. While cable networks are chasing the OTT capabilities, there are still some differences that make OTT far better like the content is everywhere, and the viewers can easily watch it over the internet. Moreover, the viewers like to watch the content on their preferable devices other than TV, and that is the huge advantage OTT has.
3. A variety of options for the content viewers want
Cable companies use to dangle premium channels like HBO, &flix, and others by adding some extra bugs to the package. Some of the channels are those that viewers don't even watch but have to pay for. The good thing about OTT is that users can choose the channels.
As the content creator, OTT can make a great difference in viewership as it can bring the content to the viewers directly and build a better user experience. Also, the OTT subscription service brings the content they wanted for a price that they like, which brings a great value to the content.
That's the reason people are jumping into the OTT business and often like to build their streaming app from Enveu.
Which is the best OTT SaaS Provider in Canada?
Enveu is a digital modification platform that combines the best of all technologies and creativity. Since its inception in 2017, it has been dedicated to providing the best solutions to its users. They are the foundation of all needs in the upgrading globe, assisting in the creation of competent, near-perfect, and stable OTT platforms.